Get the best response to your advertisement and make use of the creative opportunities in our unique magazine worlds

Benjamin Media is a leader in interiors, house and garden, fashion, beauty, cars, science, training, healthy lifestyles, well-being, gadgets, IT and photography. Placing an ad in our magazines, whether as a digital campaign, a print campaign or a combination of the two will put you in touch with Denmark's best consumers with the highest spending power.

In 2018 we will continue the development of our magazine universes. We take pride in being in frequent contact with our readers wherever they are in the media landscape, in print or digital. Therefore, our goal is to inspire the readers through unique content regardless of the media or media channel. Relevant content adapted to the reading situation actually gives much better exposure of the advertiser’s messages. And we would like to create the optimal conditions so your campaign will be a success through the many contact points we have to attractive target groups.

At Benjamin Media we are ready to play when it comes to creative campaigns and new content-based campaigns. To an increasing extent, our customers demand more content-related commercial articles in the form of Native advertising. Therefore, in 2018 we will have gathered a strong team in an independent department called Benjamin Native. The goal is that in cooperation with the customers, we will be able to create entirely unique and effective Native campaigns.

We are always willing to provide creative ideas as to how you can find new paths to reaching your target group with effective, relevant and enriching commercial content.

So be sure that you don’t forget to include Benjamin Media’s many attractive media in your media plan in 2018. Regardless of whether you prefer digital advertising, print or a good combination. We know that the combination of both media platforms in the same universe gives an increased effect.

We look forward to a good cooperation in 2018.

Lars_G01

Lars Guldager
Sales Director

Results
Benjamin Media Analyse works closely with the sales department to generate knowledge and measurable results for the benefit of our customers and business partners.

Analysis tasks includes:

  • Ad testing – in 2013 alone, we tested 433 ads spread over 18 issues of our magazines.
  • Pre-testing of various ad formats – carried out in close collaboration with the client and agency.
  • Reader and user surveys – based on external sources (TNS Gallup or Gemius) or gathered via our own reader panels.
  • Measurement of advertising efficiency in connection with major advertising collaborations – such as pre and post-testing of the “Mænd mod kræft” (Men against cancer) campaign at the end of 2013.
  • Small product test among readers typically for use in advertorials or other creative collaborations./li>
Did you know that Benjamin Media Analyse has put together a reader panel?
The reader panel is there to give you feedback on your ideas, ad design, products or services.
For further information
Please contact your Key Account Manager for more information on the opportunities to attach analysis to your campaign.
Eight tips on being effective
Below are eight tips on gaining attention and advertising efficiency, which is the essence of these tests.
Recognise that people are different...
Even minor adjustment of the advertising material to the magazine and its target audience can greatly increase its efficiency. Its relevance and identity are key to how your message is received by the readers.
Speak clearly!
The reader spends just a few seconds on each ad - so there is neither the time nor the desire to solve riddles! We know from the eye tracking of our own covers that it must be possible to decipher a header in under two seconds...
Back is best!
There is no correlation between the page number and the reader's attention. The best place, when it comes to visibility, is the back cover!
An editorial touch pays!
There is no correlation between the page number and the reader's attention. The best place, when it comes to visibility, is the back cover!
Make yourself stand out!
Creative solutions, such as inserts, stick-ons, multipages, etc., are generally assessed more highly - on all parameters - than a standard full page.
Size matters!
More readers notice and read a double-page spread than a full page. Logically enough, the visibility of half and quarter pages is lower.
Famous brands get away with more...
The design of some ads is extremely sophisticated - it looks good - but it only WORKS if the brand is well known, and the style of the ad can thus be decoded easily. If your brand is less well known, a sophisticated ad will often go unnoticed, making it less effective.
Left & Right is a political concept!
Attention drawn to the right-hand side of an ad is no different to the left-hand side.