Bonnier logos

Print ad specifications & how-to

On this page you can find everything you need to create print-ready PDFs. Please follow our specifications. We have included a range of helpful videos to guide you through the process.

1. Download our presets

Please use our color profiles and PDF presets when creating your ad.
MagazineColor Profile and PDF preset
Idenyt region
Vi i Villa region (Sweden)
Download - SC paper (ECI)
Vi i Villa region (Norway)Download - PSO INP Paper (ECI)
Idenyt land
Vi i Villa riks (Sweden & Norway)
Download - PSRgravureMF
Idenyt tematillægDownload - PSO LWC Standard (ECI)
Tara, Tara Hjem, Stella, BoligPluss,
Alt om historie, Allt om Historie, All Verdens Historie,
Militärhistoria, Populär historia, Släkthistoria,
Maailman Historia
Download - PSO LWC Improved (ECI)
Bo NordiskDownload - PSO Uncoated ISO12647 (ECI)
All other magazines/adsDownload - ISO Coated v2 300% (ECI)
  1. Windows:
    Right-click he .icc-file and choose “Install Profile”.
  2. Mac OS:
    Copy the .icc-file to the following folder:
    /Library/Application Support/Adobe/Color/Profiles/Recommended/
    Alternatively you can copy it here:
    /Users/[username]/Library/Application Support/Adobe/Color/Profiles/Recommended/
  3. Restart your layout software if you had it open.

Warning: Color Profiles must be downloaded and installed before you install PDF-presets!

  • InDesign:
    File > Adobe PDF presets > Define… > Load
  • Illustrator:
    Edit > Adobe PDF presets… > Import

2. Additional specifications

All ads must have correct dimensions and bleed.

Important content like text and logos should be at least 9 mm from the edge of the ad.

All ads should be delivered as PDF, exported using our presets (see the table above)

When layouting spreads (except for Gör/Gjør Det Selv) up to 5 mm can disappear in the spine/fold (twice as much on the first/last spread). We recommend offsetting any images that cross the spine 2,5 mm to each side (5 mm on the first/last spread). This will cause 5 part of the image to repeat at the spine.
Colors and images
Color and grayscale images should have a resolution of 300 PPI.

Bitmap images should have a resolution of at least 600 PPI.

To ensure accurate colors, please install and use the correct color profiles (see the above table). PDFs should also be generated using the our PDF presets if possible.

Do not use spot/Pantone colors. Such colors will be automatically converted to CMYK, and might not give the results you expect.

We do not take responsibility for minor variations in the reproduction.

3. Upload your ad

Upload your ad
Upload your finished PDF here.

Not using Adobe InDesign/Illustrator?

Our PDF presets are intended for Adobe InDesign and Illustrator. If you use other applications please aim for the following PDF settings:

  • Standard: PDF/X-4:2010
  • 300 PPI (for normal color images)
  • Maximum JPEG quality
  • Convert all colors to the correct color profile (when exporting)
  • Bleed: 5 mm
  • Crop Marks


Ad check:

Vi reserve the right to reject any ads that breaks the law or is otherwise unwanted. Ads that according to our judgement might be confused with editorial content, has to be clearly labeled ADVERTISEMENT (in the local language).


By delivering finished materials, errors in the ad will not give any price reduction or compensation, as long as the material does not follow our specifications as described on this page.


Already booked ads can at the latest be cancelled 7 days before the ad deadline.

If you want to remove an ad later than this, you may still be charged the full price of the ad.

Contact info and local sites:



[email protected]

E-mail Idényt:
[email protected]

+45 7022 0255



[email protected]

+47 22 04 70 00



[email protected]

+46 8 731 29 00



[email protected]