THE WAY TO A RICHER LIFE helps you make the right choices when it comes to your personal finances. We give you practical, action-oriented advice and recommendations on how to optimise your personal finances within tax, pensions, investments, property, private law, cars, insurance, banking and much more. Want to know what you need to look out for to turn your personal finances in the right direction, visit

Unique users*93,352
Recipients newsletter*31,024
Facebook3,720 likes
*FDIM October 2015
Display formats
Banner RoS
930x180, 160x600, 300x250, flash, jpg or gif.CPM 165
Banner Overlay
695x572 - flash, jpg or gif.CPM 600
Banner Ownership
930x180, 2 stk 160x600, samt evt. 300x250 - flash, jpg or gif.CPM 600
Banner RoN
930x180, 300x250, 160x600, flash, jpg or gif.CPM 125
Banner Mobil
320x150, 320x320, 320x300, 320x50, jpg, HTML5
Slide in box
300x500 is optimal format
Newsletter - ad
300x250, jpg or gif.CPM 200
NTA - Non traditional advertising
Product InfoFormat
Native Article
Ad written as an online article.
Banners, contests, surveys, Native Articles, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.
Take over on Instagram
5 posts in a day on the title Instagram profile.
Postings on the title's Facebook wall.
Product Views / Gallery
Placements in a product display flow.
Product of the week
Fixed location on the front and under the different category front pages.
Video clips formed as an editorial clip, but with a commercial message.

⇧ Print
→ Priser
→ Formater

Print / PDF

Online Manager

Morten Andersen
Morten Andersen
Sales Manager
Tlf.: +45 7242 5192 [email protected]


Sources: TNS Gallup (1. half year 2015)
Gemius and FDIM ( October 2015)


74 %
26 %

Age distribution

Aged 15-29
16 %
Aged 30-49
46 %
Aged 50-69
34 %
Aged 70+
5 %


East of the Great Belt
52 %
West of the Great Belt
48 %
Display specifications
BannerSize in pixelssee location on site
Articles banner300x250
Horseshoes930x180 og 2 pcs. 160x600
Slide in Box300x500

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and clickurl. Submit to: [email protected]

The user's personal finance benchmark