Campaign evaluation
Benjamin Media Research works in close cooperation with Benjamin Media sales staff to create insights and evaluate campaign performance and effects to the benefit of our clients and collaborators.
Campaign documentation of all digital Native campaigns
Campaign reach and performance on selected qualitative metrics on all Native campaigns are documented in a final report delivered approximately one week after campaign end.

Our Native final report contains:
• Total reach (pageviews) on article
•. Pageviews, click & comments on individual channels used
(Facebook, Newsletters & Instagram)
• Average time on page
• Page scroll depth & Article completion rate
• Links to articles & SoMe posts

Print ad test in selected issues
We test selected advertisements and issues in these brand universes:
• Bo Bedre - male & female 20-69 years
• Bolig Magasinet - male & female 20-69 years
• Costume - female 18-54 years

We measure classic ad metrics such as:
• Brand awareness
• Ad reading
• Ad liking
• Purchase intent
• Branding/attitude towards brand

Each ad is tested among 200 readers of the test publication. The report includes results from a benchmark group of 200 NON-readers.

Field work on print ad tests is carried out by Bilendi.

In close cooperation with advertisers and agencies, we also offer:
• Pretesting of different ad formats/creatives – print or digital
• Reader- & user-surveys – based on external or internal sources and panels.
• Small scale product testing among readers & users – typically for Native articles or creative collaborations.
idenyt ad tests:
We test 15 selected ads in all nationwide idenyt issues

We deliver insights on these metrics:
• Brand awareness
• Ad awareness & reading
• Information/dialogue based on ad
• Purchase intent
• Evaluation on values

Each ad is tested among 300 readers of idenyt. Advertisers get a general report with their own results including all tested ads as benchmark.

Field work on idenyt print ad tests is carried out by Kantar Gallup.

Did you know that Benjamin Media Research has put together a reader panel?
The reader panel is there to give you feedback on your ideas, ad design, products or services.
For additional information
Please contact your Key Account Manager on how to get insights regarding your campaign.