Get the best response to your advertisement and make use of the creative opportunities in our unique magazine worlds

Benjamin Media is a leader in interiors, house and garden, fashion, beauty, cars, science, training, healthy lifestyles, well-being, gadgets, IT and photography. Placing an ad in our magazines, whether as a digital campaign, a print campaign or a combination of the two will put you in touch with Denmark's best consumers with the highest spending power.

In 2017 we will continue to develop our magazine ‘worlds’. We take pride in reaching our readers frequently and through whatever media landscape they use, whether print or digital. We aim to inspire our readers through our unique content, irrespective of media or channel. Relevant content, adapted to the reading situation, is after all a better way to ensure exposure for our advertisers and their messages. We would like to create the very best conditions for your campaign to thrive, through the many points of contact we have with attractive target groups.

2017, offers a number of new initiatives. We took a head start at the end of 2016 and already introduced the food site Måltid.nu. A site that inspires Danes with healthy and easy cooking, based on the ingredients they know and like. Besides lots of wonderful recipes, you can access three leading blogs integrated in Måltid.nu. New is also our Dutch interior decoration magazine Scandinavian Living – By Bo Bedre. A Bo Bedre inspired new magazine we publish in Holland, 6 times 2017.

Overall, we at Benjamin Media are ready to join the fray when it comes to creative campaigns and new content-based campaigns. We are always happy to share our creative ideas with you and help you to use effective, relevant and rewarding commercial content to find new ways to reach your target group.

Lars_G01

Lars Guldager
Sales Director

Results
Benjamin Media Analyse works closely with the sales department to generate knowledge and measurable results for the benefit of our customers and business partners.
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Analysis tasks includes:

  • Ad testing – in 2013 alone, we tested 433 ads spread over 18 issues of our magazines.
  • Pre-testing of various ad formats – carried out in close collaboration with the client and agency.
  • Reader and user surveys – based on external sources (TNS Gallup or Gemius) or gathered via our own reader panels.
  • Measurement of advertising efficiency in connection with major advertising collaborations – such as pre and post-testing of the “Mænd mod kræft” (Men against cancer) campaign at the end of 2013.
  • Small product test among readers typically for use in advertorials or other creative collaborations./li>
Did you know that Benjamin Media Analyse has put together a reader panel?
The reader panel is there to give you feedback on your ideas, ad design, products or services.
For further information
Please contact your Key Account Manager for more information on the opportunities to attach analysis to your campaign.
Eight tips on being effective
Below are eight tips on gaining attention and advertising efficiency, which is the essence of these tests.
Recognise that people are different...
Even minor adjustment of the advertising material to the magazine and its target audience can greatly increase its efficiency. Its relevance and identity are key to how your message is received by the readers.
Speak clearly!
The reader spends just a few seconds on each ad - so there is neither the time nor the desire to solve riddles! We know from the eye tracking of our own covers that it must be possible to decipher a header in under two seconds...
Back is best!
There is no correlation between the page number and the reader's attention. The best place, when it comes to visibility, is the back cover!
An editorial touch pays!
There is no correlation between the page number and the reader's attention. The best place, when it comes to visibility, is the back cover!
Make yourself stand out!
Creative solutions, such as inserts, stick-ons, multipages, etc., are generally assessed more highly - on all parameters - than a standard full page.
Size matters!
More readers notice and read a double-page spread than a full page. Logically enough, the visibility of half and quarter pages is lower.
Famous brands get away with more...
The design of some ads is extremely sophisticated - it looks good - but it only WORKS if the brand is well known, and the style of the ad can thus be decoded easily. If your brand is less well known, a sophisticated ad will often go unnoticed, making it less effective.
Left & Right is a political concept!
Attention drawn to the right-hand side of an ad is no different to the left-hand side.