Get the best response to your advertisement and make use of the creative opportunities in our unique magazine worlds

Benjamin Media is a leader in interiors, house and garden, fashion, beauty, cars, science, training, healthy lifestyles, well-being, gadgets, IT and photography. Placing an ad in our magazines, whether as a digital campaign, a print campaign or a combination of the two will put you in touch with Denmark's best consumers with the highest spending power.

At Benjamin Media, we have some of Denmark’s strongest brands in housing, garden, cars, fashion, beauty, fitness, health, DIY, IT and photography. Through these brands, we are in touch with customers in both Denmark and the rest of the Nordic countries daily, and this contact allows us to connect your brand with some of the media world’s most interesting and affluent demographics.

Our media’s users are demanding, and the trust they show us by using our platforms is what drives us. We see it as our mission to meet the consumers, where they want to be met, with what they find interesting and when they want to use our content. When we live up to these obligations, we are rewarded with great engagement, long reading times and overall satisfied customers. In a media world that is changing more and more, time with the users is a key, value-producing element, and therefore forms a foundation for our cooperation with advertisers and commercial partners.

This is a time we would also like to spend showing individual users your particular commercial message, and we are happy to assist in the entire process from media strategy to execution. The possibilities are boundless – from print, digital, sponsorships and on to integrated cross-platform content collaboration. Our award-nominated specialists at Benjamin Native Studio are experts at Native Advertising and are eager to meet for a talk about dreams, challenges and solutions. We promise you will not be disappointed!

In 2019 I look forward to continuing to develop closer business partnerships in advance and to establish stronger ties between Benjamin Media’s target demographics and commercial partners.

Frederik Ohl

Frederik Ohl
Sales Director

TSW_SH

Tommy Sverre Willumsen
Sales Director, idényt

Results
Benjamin Media Analyse works closely with the sales department to generate knowledge and measurable results for the benefit of our customers and business partners.

Analysis tasks includes:

  • Ad testing – in 2013 alone, we tested 433 ads spread over 18 issues of our magazines.
  • Pre-testing of various ad formats – carried out in close collaboration with the client and agency.
  • Reader and user surveys – based on external sources (TNS Gallup or Gemius) or gathered via our own reader panels.
  • Measurement of advertising efficiency in connection with major advertising collaborations – such as pre and post-testing of the “Mænd mod kræft” (Men against cancer) campaign at the end of 2013.
  • Small product test among readers typically for use in Native Articles or other creative collaborations./li>
Did you know that Benjamin Media Analyse has put together a reader panel?
The reader panel is there to give you feedback on your ideas, ad design, products or services.
For further information
Please contact your Key Account Manager for more information on the opportunities to attach analysis to your campaign.
Eight tips on being effective
Below are eight tips on gaining attention and advertising efficiency, which is the essence of these tests.
Recognise that people are different...
Even minor adjustment of the advertising material to the magazine and its target audience can greatly increase its efficiency. Its relevance and identity are key to how your message is received by the readers.
Speak clearly!
The reader spends just a few seconds on each ad - so there is neither the time nor the desire to solve riddles! We know from the eye tracking of our own covers that it must be possible to decipher a header in under two seconds...
Back is best!
There is no correlation between the page number and the reader's attention. The best place, when it comes to visibility, is the back cover!
An editorial touch pays!
There is no correlation between the page number and the reader's attention. The best place, when it comes to visibility, is the back cover!
Make yourself stand out!
Creative solutions, such as inserts, stick-ons, multipages, etc., are generally assessed more highly - on all parameters - than a standard full page.
Size matters!
More readers notice and read a double-page spread than a full page. Logically enough, the visibility of half and quarter pages is lower.
Famous brands get away with more...
The design of some ads is extremely sophisticated - it looks good - but it only WORKS if the brand is well known, and the style of the ad can thus be decoded easily. If your brand is less well known, a sophisticated ad will often go unnoticed, making it less effective.
Left & Right is a political concept!
Attention drawn to the right-hand side of an ad is no different to the left-hand side.