MAKES GETTING INTO SHAPE FUN is for those who want to enjoy the full benefits of their training, healthy living while having fun. The site activates and retains readers on topics such as running, weight training, cycling, diet, health and weight loss.


Unique users123.843
Recipients newsletter23.954
Facebook26.815 likes
Instagram1.821 followers
Source: Gallup Online Index / Toplisten, July 2017
Display formats
Banner RoS
930x180, 160x600, 300x250, flash, jpg or gif.CPM 125
Banner Overlay
695x572 - flash, jpg or gif.CPM 600
Banner Ownership
930x180, 2 stk 160x600, samt evt. 300x250 - flash, jpg or gif.CPM 600
Banner RoN
930x180, 300x250, 160x600, flash, jpg or gif.CPM 120
Banner Mobil
320x150, 320x320, 320x300, 320x50, jpg, HTML5
Slide in box
300x500 is optimal format
Newsletter - ad
300x250, jpg or gif.CPM 200
NTA - Non traditional advertising
Ad written as an online article.
Banners, contests, surveys, advertorials, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.

Online Manager

Christel Rex Laugen
Christel Rex Laugen
Tlf.: +45 2835 3757
Lulu Peulicke
Lulu Peulicke
Key Account Manager
Tlf.: +45 3135 5996
Allan Christensen
Allan Christensen
Key Account Manager
Tlf.: +45 5355 3953
Anders Edslev
Anders Edslev
Key Account Manager
Tlf.: +45 5374 5507


Source: Gallup Online Index, July 2017


56 %
44 %

Age distribution

Aged 15-29
27 %
Aged 30-49
41 %
Aged 50-69
22 %
Aged 70+
2 %


East of the Great Belt
50 %
West of the Great Belt
50 %
Display specifications
BannerSize in pixelsSee location
Articles banner300x250
Slide in Box300x500

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and clickurl. Submit to:

Affluent target audience
Men and women interested in fitness
Strong framework for product display