DENMARK’S LEADING CAR WEBSITE This is where you will find the first photos, reviews and tests of the new car – from Fiat to Ferrari. It is also where you will find the latest, funniest and craziest viral car videos. And if you are thinking about trading in your car for a new or used model, our vast archive of tests of more than a thousand cars cannot be ignored.

Unique users152.345
Recipients newsletter13.907
Facebook36.195 likes
Instagram4.603 followers
Source: Gallup Online Index / Toplisten, October 2017
Display formats
BannerInfoSixe in pixelsPriceSee placementOther info
Topbanner/ Megaboard
930x180 up to 930x600CPM 125
Skyscraber/ Sticky
160x600CPM 125
960x180 and 2 pcs. 160x600CPM 180
320x300 / 320x160 / 300x250CPM 125
Overlay / Takeover
695x572 up to 1024x768CPM 600
½ Wallpaper
2560x1200CPM 180Site width is 960 pix. We won't recommend cutout on wallpaper as this may create white edges around the site.
Max 200KB in Jpeg / gif - no animations.
In addition, a top banner size 960x180 ( alternative 930x180 ) Max 100KB in JPEG / GIF / tags / HTML5.
Slide in Box
465x300 / 300x500CPM 200Material must be submitted as jpg or gif
580x300CPM 200Material must be submitted as jpg or gif
NTA - Non traditional advertising
Product InfoFormat
Ad written as an online article.
Banners, contests, surveys, advertorials, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.
Take over on Instagram
5 posts in a day on the title Instagram profile.
Postings on the title's Facebook wall.
Product Views / Gallery
Placements in a product display flow.
Product of the week
Fixed location on the front and under the different category front pages.
Video clips formed as an editorial clip, but with a commercial message.

Online Manager

Kenn Holm Nicolaisen
Kenn Holm Nicolaisen
Key Account Manager
Tlf.: +45 53745502
[email protected]
Mette Weinholt Rezvani
Mette Weinholt Rezvani
Key Account Manager
Tlf.: ++45 53745502
[email protected]


Source: Gallup Online Index, October 2017


79 %
21 %

Age distribution

Aged 15-29
26 %
Aged 30-49
37 %
Aged 50-69
27 %
Aged 70+
10 %


East of the Great Belt
44 %
West of the Great Belt
56 %

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and clickurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to: [email protected]

Denmark's strongest on new cars.
are considering buying a car.
have at least 2 cars in the household.