DENMARK’S LEADING CAR WEBSITE

Bilmagasinet.dk. This is where you will find the first photos, reviews and tests of the new car – from Fiat to Ferrari. It is also where you will find the latest, funniest and craziest viral car videos. And if you are thinking about trading in your car for a new or used model, our vast archive of tests of more than a thousand cars cannot be ignored.

Bilmagasinet.dk

Unique users112.652
Pageviews964.128
Recipients newsletter9.371
Facebook36.765 likes
Instagram5.151 followers
Source: Gallup Online Index / Toplisten, February 2018
Display formats
BannerInfoSizePriceExampleMore info
Topbanner
In-Content
930x180CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Megabanner930x600CPM 250File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Tablet
728x90CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Skyscraper/Sticky
160x600 CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Mobile
320x320 (preferred)
320x160
300x250
CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Wallpaper
2560x1200 CPM 180Site width is 960 px.

We don't recommend cut-out in the wallpaper, as this will create white edges around the website

Wallpaper image max 200 kb. - no animation!

Topbanner size 960x180 (alternative: 930x180). Follows normal topbanner specs.
Newsletter
580x300

Note: will change during Q1 to 620x200 / 300x250
CPM 200File type:
- Image: JPG / GIF
Max 150 kb.
VideoAspect ratio:
Desktop 16:9
Mobile 4:3 / 1:1
CPM 250File type:
- WebM files
- .MPEG4
- .3GPP
- .MOV
- .AVI
- .MPEGPS
- .WMV
- .FLV
- HLS
Max 512kb
NTA - Non traditional advertising
Product InfoFormat
Advertorial
Ad written as an online article.
Leads
Banners, contests, surveys, advertorials, tests and giveaways.
Competition
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Sponsorship
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.
Take over on Instagram
5 posts in a day on the title Instagram profile.
Facebook
Postings on the title's Facebook wall.
Product Views / Gallery
Placements in a product display flow.
Product of the week
Fixed location on the front and under the different category front pages.
Video
Video clips formed as an editorial clip, but with a commercial message.

Online Manager

Kenn Holm Nicolaisen
Kenn Holm Nicolaisen
Key Account Manager
Tlf.: +45 53745502
[email protected]
Mette Weinholt Rezvani
Mette Weinholt Rezvani
Key Account Manager
Tlf.: ++45 53745502
[email protected]

Facts

Source: Gallup Online Index, Februar 2018

Gender

Men
84 %
Woman
16 %

Age distribution

Aged 15-29
16 %
Aged 30-49
49 %
Aged 50-69
27 %
Aged 70+
8 %

Geography

East of the Great Belt
43 %
West of the Great Belt
57 %
Submission

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and clickurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to: [email protected]

Denmark's strongest on new cars.
are considering buying a car.
have at least 2 cars in the household.