DENMARK'S BIGGEST FASHION MAGAZINE is Denmark’s most versatile fashion media, which updates users on the latest trends in fashion and beauty in real time. Always first with the latest and the best guides; whether it is health, recipes, beauty or the best autumn buys you are looking for, you will find it at Always to hand and always first and biggest. As one of Denmark’s most read fashion websites and magazines, Costume always adds impact and voice to the commercial brand through a high-end environment with absolute focus on fashion and beauty. Costume assures your commercial content a relevant and sharp angle, which fits in with the rest of the content, but still gets the focus you have paid for.

Unique users149.462
Recipients newsletter25.922
Facebook55.774 likes
Instagram84.287 followers
Source: Gallup Online Index / Toplisten, February 2018
Display formats
BannerInfoSizePriceExampleMore info
930x180CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Megabanner930x600CPM 250File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
728x90CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
160x600 CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
320x320 (preferred)
CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
2560x1200 CPM 180Site width is 960 px.

We don't recommend cut-out in the wallpaper, as this will create white edges around the website

Wallpaper image max 200 kb. - no animation!

Topbanner size 960x180 (alternative: 930x180). Follows normal topbanner specs.

Note: will change during Q1 to 620x200 / 300x250
CPM 200File type:
- Image: JPG / GIF
Max 150 kb.
VideoAspect ratio:
Desktop 16:9
Mobile 4:3 / 1:1
CPM 250File type:
- WebM files
- .MPEG4
- .3GPP
- .MOV
- .AVI
- .WMV
- .FLV
Max 512kb
NTA - Non traditional advertising
Product InfoFormat
Ad written as an online article.
Banners, contests, surveys, advertorials, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.
Take over on Instagram
5 posts in a day on the title Instagram profile.
Postings on the title's Facebook wall.
Product Views / Gallery
Placements in a product display flow.
Product of the week
Fixed location on the front and under the different category front pages.
Video clips formed as an editorial clip, but with a commercial message.

Online Manager

Lene Rævehøj Lund
Lene Rævehøj Lund
Key Account Manager
Tlf.: +45 2278 8172
[email protected]


Source: Gallup Online Index, Februar 2018


11 %
89 %

Age distribution

Aged 15-29
45 %
Aged 30-49
35 %
Aged 50-69
17 %
70 år+
2 %


East of the Great Belt
54 %
West of the Great Belt
46 %

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and klikurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to: [email protected]

High end branding
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