DENMARK'S BIGGEST FASHION MAGAZINE

Costume.dk is Denmark’s most versatile fashion media, which updates users on the latest trends in fashion and beauty in real time. Always first with the latest and the best guides; whether it is health, recipes, beauty or the best autumn buys you are looking for, you will find it at costume.dk. Always to hand and always first and biggest. As one of Denmark’s most read fashion websites and magazines, Costume always adds impact and voice to the commercial brand through a high-end environment with absolute focus on fashion and beauty. Costume assures your commercial content a relevant and sharp angle, which fits in with the rest of the content, but still gets the focus you have paid for.

Costume.dk

Unique users147.953
Pageviews890.618
Recipients newsletter24.362
Facebook55.834 likes
Instagram85.259 followers
Source: Gallup Online Index / Toplisten, April 2018
Display formats
BannerInfoSizePriceExampleMore info
Topbanner
In-Content
930x180CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Megabanner930x600CPM 250File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Tablet
728x90CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Skyscraper/Sticky
160x600 CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Mobile
320x320 (preferred)
320x160
300x250
CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Wallpaper
2560x1200 CPM 180Site width is 960 px.

We don't recommend cut-out in the wallpaper, as this will create white edges around the website

Wallpaper image max 200 kb. - no animation!

Topbanner size 960x180 (alternative: 930x180). Follows normal topbanner specs.
Newsletter
580x300

Note: will change during Q1 to 620x200 / 300x250
CPM 200File type:
- Image: JPG / GIF
Max 150 kb.
VideoAspect ratio:
Desktop 16:9
Mobile 4:3 / 1:1
CPM 250File type:
- WebM files
- .MPEG4
- .3GPP
- .MOV
- .AVI
- .MPEGPS
- .WMV
- .FLV
- HLS
Max 512kb
NTA - Non traditional advertising
Product InfoFormat
Advertorial
Ad written as an online article.
Leads
Banners, contests, surveys, advertorials, tests and giveaways.
Competition
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Sponsorship
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.
Take over on Instagram
5 posts in a day on the title Instagram profile.
Facebook
Postings on the title's Facebook wall.
Product Views / Gallery
Placements in a product display flow.
Product of the week
Fixed location on the front and under the different category front pages.
Video
Video clips formed as an editorial clip, but with a commercial message.

Online Manager

Lene Rævehøj Lund
Lene Rævehøj Lund
Key Account Manager
Tlf.: +45 2278 8172
[email protected]

Facts

Source: Gallup Online Index, April 2018

Gender

Men
16 %
Women
84 %

Age distribution

Aged 15-29
56 %
Aged 30-49
30 %
Aged 50-69
11 %
70 år+
3 %

Geography

East of the Great Belt
48 %
West of the Great Belt
52 %
Submission

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and klikurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to: [email protected]

High end branding
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