DENMARK'S BIGGEST FASHION MAGAZINE is Denmark’s most versatile fashion media, which updates users on the latest trends in fashion and beauty in real time. Always first with the latest and the best guides; whether it is health, recipes, beauty or the best autumn buys you are looking for, you will find it at Always to hand and always first and biggest. As one of Denmark’s most read fashion websites and magazines, Costume always adds impact and voice to the commercial brand through a high-end environment with absolute focus on fashion and beauty. Costume assures your commercial content a relevant and sharp angle, which fits in with the rest of the content, but still gets the focus you have paid for.

Unique users152.140
Recipients newsletter36.607
Facebook55.221 likes
Instagram81.395 followers
Source: Gallup Online Index / Toplisten, October 2017
Display formats
BannerInfoSixe in pixelsPriceSee placementOther info
Topbanner/ Megaboard
930x180 up to 930x600CPM 125
Skyscraber/ Sticky
160x600CPM 125
960x180 and 2 pcs. 160x600CPM 180
320x300 / 320x160 / 300x250CPM 125
Overlay / Takeover
695x572 up to 1024x768CPM 600
½ Wallpaper
2560x1200CPM 180Site width is 960 pix. We won't recommend cutout on wallpaper as this may create white edges around the site.
Max 200KB in Jpeg / gif - no animations.
In addition, a top banner size 960x180 ( alternative 930x180 ) Max 100KB in JPEG / GIF / tags / HTML5.
Slide in Box
465x300 / 300x500CPM 200Material must be submitted as jpg or gif
580x300CPM 200Material must be submitted as jpg or gif
NTA - Non traditional advertising
Product InfoFormat
Ad written as an online article.
Banners, contests, surveys, advertorials, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.
Take over on Instagram
5 posts in a day on the title Instagram profile.
Postings on the title's Facebook wall.
Product Views / Gallery
Placements in a product display flow.
Product of the week
Fixed location on the front and under the different category front pages.
Video clips formed as an editorial clip, but with a commercial message.

Online Manager

Lene Rævehøj Lund
Lene Rævehøj Lund
Key Account Manager
Tlf.: +45 2278 8172
[email protected]


Source: Gallup Online Index, October 2017


21 %
79 %

Age distribution

Aged 15-29
52 %
Aged 30-49
27 %
Aged 50-69
16 %
70 år+
6 %


East of the Great Belt
55 %
West of the Great Belt
45 %

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and klikurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to: [email protected]

High end branding
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