BECAUSE YOU CAN! is aimed at homeowners interested in DIY and home/garden improvements. There are thousands of detailed instructions, lists of DIY stores and useful tools for DIY enthusiasts.

Unique users141.033
Recipients newsletter40.184
Facebook20.066 likes
Source: Gallup Online Index / Toplisten, August 2017
Display formats
Banner RoS
930x180, 160x600, 300x250, flash, jpg or gif.CPM 125
Banner Overlay
695x572 - flash, jpg or gif.CPM 600
Banner RoN
930x180, 300x250, 160x600, flash, jpg or gif.CPM 120
Banner Mobil
Endnu ikke muligt
Slide in box
300x500 is optimal format
Newsletter - ad
300x250, jpg or gif.CPM 200
NTA - Non traditional advertising
Ad written as an online article.
Banners, contests, surveys, advertorials, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.

Online Manager

Christel Rex Laugen
Christel Rex Laugen
Tlf.: +45 2835 3757 [email protected]
Lulu Peulicke
Lulu Peulicke
Key Account Manager
Tlf.: +45 3135 5996 [email protected]
Allan Christensen
Allan Christensen
Key Account Manager
Tlf.: +45 53553953
[email protected]
Anders Edslev
Anders Edslev
Key Account Manager
Tlf.: +45 5374 5507
[email protected]


Source: Gallup Online Index, August 2017


64 %
36 %

Age distribution

Aged 15-29
9 %
Aged 30-49
38 %
Aged 50-69
41 %
Aged 70+
12 %


East of the Great Belt
38 %
West of the Great Belt
62 %
Display specifications
BannerSize in pixelsSee location
Articles banner300x250
Slide in Box300x500

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and clickurl. Submit to: [email protected]

Exclusive location in the market with extensive step-by-step guide
The standard 'DIY man'
Strong on the target audience - high percentage of SEO traffic