idenyt.dk

IDENYT.DK IS DENMARK'S LARGEST WEBSITE FOR THE HOME AND GARDEN

On idenyt.dk, everything is geared towards the home-owner – with the latest news, information and inspiration on all sorts of topics.
The site is continually updated. Besides practical advice and tips on maintenance, it features the latest design and décor trends.
idenyt.dk is also the home of the would-be horticulturist and everyone who loves gardening. There are also plenty of do-it-yourself projects for all abilities.

idenyt.dk

Unique users*419.122
Pageviews*1.043.122
Recipients newsletter178.978
Recipients, offers mail145.000
Facebook15.630 likes
Source: Gallup Online DK / Toplisten, February 2017
Display formats
ProductInfoFormatPrice
Banner RoS
930x180, 300x250, 160x600, flash, jpg eller gif.CPM 165
Banner Overlay
695x572, flash, jpg eller gif.CPM 600
Banner Ownership
1080x180, 2 stk. 160x600, samt evt. 300x250, flash, jpg eller gif.CPM 400
Banner RoN
930x180, 300x250, 160x600, flash, jpg eller gif.CPM 120
Banner Mobil
320x150, 320x320, 320x300, 320x50, jpg, HTML5
Nyhedsbrev - Ad
300x250 -jpg eller gif.CPM 200
NTA - Non traditional advertising
ProductInfoFormat
Advertorial
Ad written as an online article
Leads
Banners, contests, surveys, advertorials, tests and giveaways.
Competition
Competition where the advertiser distributes a prize.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Sponsorship
Under Categories, selected articles or creative formats.
Take over on site
Editorial content, including articles, images, video.
idenyt_nyhedsbrev

Facts

Source: Gallup Online DK, February 2017
1043423
Page views at idenyt.dk
419122
Users at idenyt.dk

Gender

Men
44 %
Women
56 %

Age distribution

Aged -29
13 %
Aged 30-49
32 %
Aged 50-69
40 %
Aged 70+
16 %

Geography

East of the Great Belt
42 %
West of the Great Belt
58 %

Brand Manager

Tommy Sverre Willumsen
Tommy Sverre Willumsen
Sales Director
Tlf.: +45 4457 4513
tsw@idenyt.dk

Online

Kristoffer Baagøe
Kristoffer Baagøe
Digital Account Manager
Tlf.: +45 3126 7490
Kristofferb@idenyt.dk
Ann-Sofie Sletten
Ann-Sofie Sletten
Digital Product- and Project Coordinator
Tlf.: +45 2971 6458
ann-sofies@benjamin.dk

Key Account

Jimmy Rørbæk
Jimmy Rørbæk
Advertising Manager
Tlf.: +45 4457 4538
jro@idenyt.dk
Jan Hamm
Jan Hamm
Key Account Manager
Tlf.: +45 2311 9431
janh@idenyt.dk
Finn Ryberg
Finn Ryberg
Key Account Manager
Tlf.: +45 4059 4460
fry@idenyt.dk
Klaus Blichfeldt
Klaus Blichfeldt
Key Account Manager
Tlf.: +45 5134 2218
Klausb@idenyt.dk
Mikkel Saabye
Mikkel Saabye
Key Account Manager
Tlf.: +45 2380 8501
mikkels@idenyt.dk
Display Specifications
Bannersize in pixelsSee placement
Article banner300x250
Horseshoe1080x180 og 2 stk. 160x600
Megaboard/Topbanner930x180
Overlay695x572
Sticky160x600

Material may be supplied in gif, jpg, tags or flash (incl. backup gif) formats – max 60kb, incl. click urls.

High end branding
Option for co-branding
A strong framework for product display