SCANDINAVIA'S BIGGEST WOMEN’S WEBSITE

Iform.dk is Denmark’s favourite online universe for women who want a healthy, active lifestyle. At iform.dk, you will find all the tools you need for a healthier, happier and more active life. Whether the goal is weight loss, a dream-distance or simply a desire to keep abreast of training trends, health research and knowledge about weight loss, you will find all the latest in exercise, diet and wellness, presented in an objective and credible manner. In addition, iform.dk features motivating blogs, route planners, tests of equipment, current challenges, I FORM fun run and training log.

IForm.dk

Unique users362.831
Pageviews1.605.089
Recipients newsletter*62.267
Facebook87.862 likes
Instagram14.232 followers
Source: Gallup Online Index / Toplisten, April 2018
Display formats
BannerInfoSizePriceExampleMore info
Topbanner
In-Content
930x180CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Megabanner930x600CPM 250File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Tablet
728x90CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Skyscraper/Sticky
160x600 CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Mobile
320x320 (preferred)
320x160
300x250
CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Wallpaper
2560x1200 CPM 180Site width is 960 px.

We don't recommend cut-out in the wallpaper, as this will create white edges around the website

Wallpaper image max 200 kb. - no animation!

Topbanner size 960x180 (alternative: 930x180). Follows normal topbanner specs.
Newsletter
580x300

Note: will change during Q1 to 620x200 / 300x250
CPM 200File type:
- Image: JPG / GIF
Max 150 kb.
VideoAspect ratio:
Desktop 16:9
Mobile 4:3 / 1:1
CPM 250File type:
- WebM files
- .MPEG4
- .3GPP
- .MOV
- .AVI
- .MPEGPS
- .WMV
- .FLV
- HLS
Max 512kb
NTA - Non traditional advertising
ProductInfoFormat
Advertorial
Ad written as an online article.
Leads
Banners, contests, surveys, advertorials, tests and giveaways.
Competition
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Sponsorship
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.

Online Manager

Allan Christensen
Allan Christensen
Team manager
Tlf.: +45 5355 3953
[email protected]
Anders Edslev
Anders Edslev
Key Account Manager
Tlf.: +45 5374 5507
[email protected]

Facts

Source: Gallup Online Index, April 2018

Gender

Men
32 %
Women
68 %

Age distribution

Aged 15-29
42 %
Aged 30-49
31 %
Aged 50-69
22 %
Aged 70+
5 %

Geography

East of the Great Belt
39 %
West of the Great Belt
61 %
Submission

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and klikurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to: [email protected]

BannerSize in pixelsSee location
Articles banner300x250
Megaboard/Topbanner930x180
Overlay695x572
Slide in Box300x500
High end branding
Strong position in the market
Affluent target audience