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SCANDINAVIA'S BIGGEST WOMEN’S WEBSITE is Denmark’s favourite online universe for women who want a healthy, active lifestyle. At, you will find all the tools you need for a healthier, happier and more active life. Whether the goal is weight loss, a dream-distance or simply a desire to keep abreast of training trends, health research and knowledge about weight loss, you will find all the latest in exercise, diet and wellness, presented in an objective and credible manner. In addition, features motivating blogs, route planners, tests of equipment, current challenges, I FORM fun run and training log.

Unique users442.723
Recipients newsletter*90.803
Facebook81.720 likes
Instagram12.700 followers
Source: Online Index DK, January 2017
Display formats
BannerInfoSixe in pixelsPriceSee placementOther info
Topbanner/ Megaboard
930x180 up to 930x600CPM 125
Skyscraber/ Sticky
160x600CPM 125
960x180 and 2 pcs. 160x600CPM 180
320x300 / 320x160 / 300x250CPM 125
Overlay / Takeover
695x572 up to 1024x768CPM 600
½ Wallpaper
2560x1200CPM 180Site width is 960 pix. We won't recommend cutout on wallpaper as this may create white edges around the site.
Max 200KB in Jpeg / gif - no animations.
In addition, a top banner size 960x180 ( alternative 930x180 ) Max 100KB in JPEG / GIF / tags / HTML5.
Slide in Box
465x300 / 300x500CPM 200Material must be submitted as jpg or gif
580x300CPM 200Material must be submitted as jpg or gif
NTA - Non traditional advertising
Ad written as an online article.
Banners, contests, surveys, advertorials, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.

Online Manager

Christel Rex Laugen
Christel Rex Laugen
Tlf.: +45 2835 3757
Lulu Peulicke
Lulu Peulicke
Key Account Manager
Tlf.: +45 3135 5996
Allan Christensen
Allan Christensen
Key Account Manager
Tlf.: +45 5355 3953
Anders Edslev
Anders Edslev
Key Account Manager
Tlf.: +45 5374 5507


Source: Online Index DK, January 2017


25 %
75 %

Age distribution

Aged 15-29
37 %
Aged 30-49
35 %
Aged 50-69
21 %
Aged 70+
4 %


East of the Great Belt
44 %
West of the Great Belt
56 %

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and klikurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to:

BannerSize in pixelsSee location
Articles banner300x250
Slide in Box300x500
High end branding
Strong position in the market
Affluent target audience