Måltid makes everyday meals easy

Maaltid.nu is a new, unique tool that helps Danes find inspiration to create delicious, homemade food every day. The new website is built on a unique data structure, based on ingredients.

Maaltid.nu presents delicious, easy and tailored solutions based on the input, the user provides in the search box. If you are looking for dinner with e.g. chicken breast and spinach, maaltid.nu will give you all recipes containing chicken breast and spinach.
Maaltid.nu has several hundreds recipes and the website ensures high quality every time – supplied by Bo Bedre, iForm, Tara, Allt om Mat , Aktiv Træning and many more titles.universe.


Unique users100.671
Recipients newsletter25.302
Facebook35.519 likes
Instagram696 followers
Source: Gallup Online Index / Toplisten, August 2018
Display formats
BannerInfoSize in pixelsPriceSee placementOther info
Topbanner/ Megaboard
930x180 up to 930x600CPM 125
728x90 / 782x300CPM 125
Skyscraber/ Sticky
160x600CPM 125
320x320 / 320x160 / 300x250CPM 125
*Not available at Bobedre.dk
2560x1200CPM 180Site width is 960 pix. We recommend wallpaper without cutout as this may create white edges around the site.
Max 200KB in Jpeg / gif - no animations.
In addition, a top banner, size 930x180 ( alternative 960x180 ) Max 100KB in JPEG / GIF / tags / HTML5.
300x250 / 620x200CPM 200File Type:
- Picture: JPG / GIF
Max 150 kb.
Parallax / Interscroller
930x960CPM 200File type:
- Max 200 kb.
- Attention: No animations

It is recommended to design important messages and logos 180 pixels from the top and 380 pixels from the bottom.
The bottom 380 pixels of the format will only be visible to users with large screens (over 14 ")
Parallax / Interscroller
640x1136CPM 200File type:
- Max 200 kb.
- Attention: No animations

It is recommended to design important messages and logos 216 pixels from the top of the page and 445 pixels from the bottom.
The bottom 445 pixels of the image will only be visible to users with large screens (e.g., Iphone 7 Plus)
Parallax / Interscroller
*Exclusive for Bobedre.dk
2200x1466 / 640x960CPM 200This specially designed parallax / interscroller (only for Bobedre.dk) consists of a large bagground picture, a logo and text.

The two given format sizes are delivered in high resolution, without logo or text.

Logo is to be provided as a separate PNG-file with transparent background.
Text can be applied optinally between 1-3 line. We recommend max. 50 characters per line. It is only possible to edit font size, color and transparency and can be coordinated during setup with Ad Operations.

- Note that font size will affect how many characters are available pr. line. So, there can be more than 50 characters per. line if the font size is sufficiently small, but will impact visability on mobil devices. Also less that 50 characters is possible if font size is desired to be very large.
Native Ad in a newsletter
310x150 (Without logo eller text)CPM 200File Type:
- Picture: JPG / GIF
Max 150 kb.

- Header (max 60 characters)
- Body (max 100 characters)
NTA - Non traditional advertising
Product InfoFormat
Native Article
Ad written as an online article.
Banners, contests, surveys, Native Articles, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.
Take over on Instagram
5 posts in a day on the title Instagram profile.
Postings on the title's Facebook wall.
Product Views / Gallery
Placements in a product display flow.
Product of the week
Fixed location on the front and under the different category front pages.
Video clips formed as an editorial clip, but with a commercial message.

Print / PDF

Online Manager

Christel Rex Laugen
Christel Rex Laugen
Tlf.: +45 2835 3757 [email protected]
Lulu Peulicke
Lulu Peulicke
Key Account Manager
Tlf.: +45 3135 5996 [email protected]
Allan Christensen
Allan Christensen
Key Account Manager
Tlf.: ++45 53553953
[email protected]
Anders Edslev
Anders Edslev
Key Account Manager
Tlf.: +45 5374 5507
[email protected]


Source: Gallup Online Index, August 2018


32 %
68 %

Age distribution

Aged 15-29
31 %
Aged 30-49
31 %
Aged 50-69
31 %
Aged 70+
8 %


East of the Great Belt
44 %
West of the Great Belt
56 %

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and klikurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to: [email protected]

Traffic engine
Tabloid for the young target audience