Måltid makes everyday meals easy

Maaltid.nu is a new, unique tool that helps Danes find inspiration to create delicious, homemade food every day. The new website is built on a unique data structure, based on ingredients.

Maaltid.nu presents delicious, easy and tailored solutions based on the input, the user provides in the search box. If you are looking for dinner with e.g. chicken breast and spinach, maaltid.nu will give you all recipes containing chicken breast and spinach.
Maaltid.nu has several hundreds recipes and the website ensures high quality every time – supplied by Bo Bedre, iForm, Tara, Allt om Mat , Aktiv Træning and many more titles.universe.


Unique users74.713
Recipients newsletter27.151
Facebook35.000 likes
Instagram697 followers
Source: Gallup Online Index / Toplisten, April 2018
Display formats
BannerInfoSixe in pixelsPriceSee placementOther info
Topbanner/ Megaboard
930x180 up to 930x600CPM 125
Skyscraber/ Sticky
160x600CPM 125
960x180 and 2 pcs. 160x600CPM 180
320x300 / 320x160 / 300x250CPM 125
Overlay / Takeover
695x572 up to 1024x768CPM 600
½ Wallpaper
2560x1200CPM 180Site width is 960 pix. We won't recommend cutout on wallpaper as this may create white edges around the site.
Max 200KB in Jpeg / gif - no animations.
In addition, a top banner size 960x180 ( alternative 930x180 ) Max 100KB in JPEG / GIF / tags / HTML5.
Slide in Box
465x300 / 300x500CPM 200Material must be submitted as jpg or gif
580x300CPM 200Material must be submitted as jpg or gif
NTA - Non traditional advertising
Product InfoFormat
Ad written as an online article.
Banners, contests, surveys, advertorials, tests and giveaways.
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.
Take over on Instagram
5 posts in a day on the title Instagram profile.
Postings on the title's Facebook wall.
Product Views / Gallery
Placements in a product display flow.
Product of the week
Fixed location on the front and under the different category front pages.
Video clips formed as an editorial clip, but with a commercial message.
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Online Manager

Christel Rex Laugen
Christel Rex Laugen
Tlf.: +45 2835 3757 [email protected]
Lulu Peulicke
Lulu Peulicke
Key Account Manager
Tlf.: +45 3135 5996 [email protected]
Allan Christensen
Allan Christensen
Key Account Manager
Tlf.: ++45 53553953
[email protected]
Anders Edslev
Anders Edslev
Key Account Manager
Tlf.: +45 5374 5507
[email protected]


Source: Gallup Online Index, April 2018


35 %
65 %

Age distribution

Aged 15-29
33 %
Aged 30-49
21 %
Aged 50-69
33 %
Aged 70+
13 %


East of the Great Belt
50 %
West of the Great Belt
50 %

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and klikurl. Material can also be submitted as a HTML5 zip file – max 150kb.

Submit to: [email protected]

Traffic engine
Tabloid for the young target audience