INSPIRING PEOPLE TO CARE ABOUT THE PLANET

At natgeo.dk, you get in-depth journalism on current topics. Under the motto of “inspiring people to care about the planet”, we take users with us on our adventures across the globe. We are committed to communicating visually with amazing photos and photographic reports from National Geographic’s talented photographers, and giving users the experience of “being there” with our videos. We have user-generated content in the form of our photography competitions – the annual “Nordic Nature Photographer” and the monthly “Readers hit the bull’s eye”. At natgeo.dk, you get in touch with inquisitive and adventurous Danes who care about our planet. National Geographic is an out-of-the-ordinary brand with high recognisability and high credibility.

Natgeo.dk

Unique users35.063
Pageviews62.524
Recipients newsletter7.988
Facebook6.511 likes
Source: Online Index DK; October 2016
Display formats
ProductInfoFormatPrice
Banner RoS
930x180, 160x600, 300x250, flash, jpg or gif.CPM 125
Banner Overlay
695x572 - flash, jpg or gif.CPM 600
Banner RoN
930x180, 300x250, 160x600, flash, jpg or gif.CPM 120
Banner Mobil
Endnu ikke muligt
Slide in box
300x500 is optimal format
Newsletter - ad
300x250, jpg or gif.CPM 200
NTA - Non traditional advertising
ProductInfoFormat
Advertorial
Ad written as an online article.
Leads
Banners, contests, surveys, advertorials, tests and giveaways.
Competition
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Sponsorship
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.

Online Manager

Christel Rex Laugen
Christel Rex Laugen
Teamchef
Tlf.: +45 2835 3757 christelr@benjamin.dk
Lulu Peulicke
Lulu Peulicke
Key Account Manager
Tlf.: +45 3135 5996 lulup@benjamin.dk
Allan Christensen
Allan Christensen
Key Account Manager
Tlf.: +45 5355 3953
allanc@benjamin.dk
Anders Edslev
Anders Edslev
Key Account Manager
Tlf.: +45 5374 5507
anderse@benjamin.dk

Facts

Source: Online Index DK, October 2016

Gender

Men
53 %
Women
47 %

Age distribution

Aged 15-29
24 %
Aged 30-49
22 %
Aged 50-69
35 %
Aged 70+
16 %

Geography

East of the Great Belt
45 %
West of the Great Belt
55 %
Display specifications
BannerSize in pixelsSee location
Articles banner300x250
Megaboard/Topbanner930x180
Overlay695x572
Slide in Box300x500

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and clickurl. Submit to: dg-traffic@benjamin.dk

Visually strong website with the great stories
'Aware' target audience - environment and climate change
International orientation