INSPIRING PEOPLE TO CARE ABOUT THE PLANET

At natgeo.dk, you get in-depth journalism on current topics. Under the motto of “inspiring people to care about the planet”, we take users with us on our adventures across the globe. We are committed to communicating visually with amazing photos and photographic reports from National Geographic’s talented photographers, and giving users the experience of “being there” with our videos. We have user-generated content in the form of our photography competitions – the annual “Nordic Nature Photographer” and the monthly “Readers hit the bull’s eye”. At natgeo.dk, you get in touch with inquisitive and adventurous Danes who care about our planet. National Geographic is an out-of-the-ordinary brand with high recognisability and high credibility.

Natgeo.dk

Unique users15.108
Pageviews51.058
Recipients newsletter4.869
Facebook6.864 likes
Source: Gallup Online Index / Toplisten, August 2018
Display formats
BannerInfoSizePriceExampleMore info
Topbanner
In-Content
930x180CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Megabanner930x600CPM 250File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Tablet
728x90CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Skyscraper/Sticky
160x600 CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Mobile
320x320 (preferred)
320x160
300x250
CPM 125File type:
- HTML5 banner
- Image: JPG / GIF
- 3rd party tag
Max 150 kb.
Wallpaper
2560x1200 CPM 180Site width is 960 px.

We don't recommend cut-out in the wallpaper, as this will create white edges around the website

Wallpaper image max 200 kb. - no animation!

Topbanner size 960x180 (alternative: 930x180). Follows normal topbanner specs.
Newsletter
580x300

Note: will change during Q1 to 620x200 / 300x250
CPM 200File type:
- Image: JPG / GIF
Max 150 kb.
VideoAspect ratio:
Desktop 16:9
Mobile 4:3 / 1:1
CPM 250File type:
- WebM files
- .MPEG4
- .3GPP
- .MOV
- .AVI
- .MPEGPS
- .WMV
- .FLV
- HLS
Max 512kb
NTA - Non traditional advertising
ProductInfoFormat
Native Article
Ad written as an online article.
Leads
Banners, contests, surveys, Native Articles, tests and giveaways.
Competition
Competition where the advertiser distributes a prize.
Instant mail
Consists of text with the possibility of links and images.
Stand alone mail
2-3 high resolution images + 2-3 headlines and 2 lines of body text.
Sponsorship
Under Categories, selected articles or creative formats such as route planner, Training planner, diet diary and similar
Test yourself
A "Test Yourself" template.

⇧ Print
→ Prices
→ Formats

Print / PDF

Online Manager

Allan Christensen
Allan Christensen
Team manager
Tlf.: +45 5355 3953
[email protected]
Anders Edslev
Anders Edslev
Key Account Manager
Tlf.: +45 5374 5507
[email protected]

Facts

Source: Gallup Online Index, August 2018

Gender

Men
51 %
Women
49 %

Age distribution

Aged 15-29
24 %
Aged 30-49
53 %
Aged 50-69
15 %
Aged 70+
8 %

Geography

East of the Great Belt
41 %
West of the Great Belt
59 %
Display specifications
BannerSize in pixelsSee location
Articles banner300x250
Megaboard/Topbanner930x180
Overlay695x572
Slide in Box300x500

Material can be submitted as gif, jpg, tags and flash (including backup gif) – max. 60kb, and clickurl. Submit to: [email protected]

Visually strong website with the great stories
'Aware' target audience - environment and climate change
International orientation