MAKES GETTING INTO SHAPE FUN

Aktiv Træning is the magazine for men who enjoy an active lifestyle, want to get in better shape and get the most out of the time they spend on exercise and training.

The magazine tells enthusiastic and inspiring stories about training, diet, equipment and health, and the approach is always that exercise and a healthy lifestyle must be driven by desire and enjoyment. This ensures that it is a positive experience, bringing renewed energy to everyday life and maintaining good, healthy habits! So each issue is filled with enthusiastic guides, detailed programmes, useful tips and advice and instructive exercises – ready to use. Aktiv Træning also shows, tests and reviews all the latest equipment, allowing you to choose wisely and avoid wrong purchases.

Niels Christian Thalund, Editor in Chief

Target audience
Here, you will find the active man aged 35-54. He has money to spend and a high household income. Focus on a healthy lifestyle and interested in news on sports, exercise and training. He is a large-scale consumer of exercise equipment and gadgets.

In short
• Helps men to get in better shape and get the most out of their training.
• Inspiration and training programmes that make exercise motivating and fun.
• The latest knowledge within diet and health, as well as Denmark's most thorough testing of all the latest equipment.
• Guides to exciting active holidays and experiences.

Brand Manager

Estelle Dehn-Christoffersen
Estelle Dehn-Christoffersen
Key Account Manager
+45 2168 2880 estelled@benjamin.dk

Facts

Sources: TNS Gallup (2. half year 2016)
101000
Readership

Gender

Men
59 %
Women
41 %

Age distribution

Aged 12-24
18 %
Aged 25-39
25 %
Aged 40-59
42 %
Aged 60+
16 %

Geography

East of the Great Belt
51 %
West of the Great Belt
49 %
Aktivtraening.dk
Online prices and formats go to digital

Aktiv Træning – Publishing plan 2017

No.PublishedWeekDeadlineTheme
226.01.17420.12.166 x health power shots, home fitness on three different budgets, Test: speaker phones for sport and fitness use
323.02.17824.01.177 hot hotdogs, smart phones, fitness trackers, smart watches or training watches, Test: training shoes
423.03.171221.02.17Everyday meals with a twist: 6 types of toast, new mountain biking gear, Test: Windbreaker jackets/vests for cyclists
527.04.171722.03.17Wraps, test yourself apps, Test : the season's new running shoes
623.05.172121.04.17Everyday meals with a twist: 6 types of omelette, sports glasses for running, cycling, etc.
722.06.172518.05.17Turbo-grill, Test: health, training activity and sleep trackers
827.07.173027.06.20176 types of oats, Test: budget-friendly cycle computers
924.08.173425.07.2017
1028.09.173829.08.17
1126.10.174325.09.17
1223.11.174723.10.17
121.12.175121.11.2017

Aktiv Træning – Ad prices 2017

FormatPris, DK kr.
2/1 page54.000
1/1 page28.500
1/2 page18.700
Back cover39.900
Inner back cover32.700
Page 2-371.300
Page 4-568.400
Zone 1 – 2/1 page65.600
Zone 1 – 1/1 page34.200
1/1 page advertorial
*In addition, production costs
35.600*

Ad formats

formater

Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

 The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

 

81 %
are happy to pay extra for quality products.
79 %
are very/quite interested in health.
59 %
are considering spending money on sportswear within the next year.
46 %
of readers run.