MAKES GETTING INTO SHAPE FUN

Aktiv Træning is the magazine for men who enjoy an active lifestyle, want to get in better shape and get the most out of the time they spend on exercise and training.

MAKE IT FUN TO GET INTO SHAPE

Aktiv Træning is the magazine for the many men and women who like an active lifestyle, want to get into better shape and want to get the most out of the time they spend on exercise and training. The magazine is filled with articles written in a committed, enthusiastic and inspiring way about training, diet, equipment and health. The approach is always that training and a healthy lifestyle must be driven by desire and enjoyment.  This ensures good experiences, gives new energy in daily life and retains the good, healthy habits! Therefore, every issue is filled with enthusiastic guides, detailed programmes, usable tips and advice plus instructive exercises – all ready to use. Aktiv Træning also shows, tests and reviews all the new equipment so you can choose wisely and avoid wrong purchases. It also entertains with exciting, surprising and perspectival articles on new trends, unique performances and fascinating experiences.

Niels Christian Thalund, Editor in Chief

Target audience
Here, you will find the active man aged 35-54. He has money to spend and a high household income. Focus on a healthy lifestyle and interested in news on sports, exercise and training. He is a large-scale consumer of exercise equipment and gadgets.

In short
• Helps men to get in better shape and get the most out of their training.
• Inspiration and training programmes that make exercise motivating and fun.
• The latest knowledge within diet and health, as well as Denmark's most thorough testing of all the latest equipment.
• Guides to exciting active holidays and experiences.

Brand Manager

Kristina Langberg
Kristina Langberg
LIWA Media
+45 4822 4450 [email protected]
Anne-Sofie Westermann
Anne-Sofie Westermann
LIWA Media
+45 4822 4450 [email protected]
Allan Lillelund
Allan Lillelund
Direktør, LIWA Media
+45 4822 4450 [email protected]

Facts

Sources: TNS Gallup (1. half year 2017)
93000
Readership

Gender

Men
59 %
Women
41 %

Age distribution

Aged 12-24
18 %
Aged 25-39
25 %
Aged 40-59
42 %
Aged 60+
16 %

Geography

East of the Great Belt
51 %
West of the Great Belt
49 %
Aktivtraening.dk
Online prices and formats go to digital

Aktiv Træning – Publishing plan 2018

No.PublishedWeekDeadlineTheme
225.01.18418.12.17Weight training for runners, mountain bike, food that boosts your recovery, Test: Training t-shirt m/f
322.02.18823.01.18100 tips for runners, The perfect power hour, The big vitamin guide, Test: Protein products for AFTER training
422.03.181220.02.18Guide: The big marathon plan, country road cycling, test: new training watches
526.04.181722.03.18Energy strategy for the fitness run, Emergency help in the fitness centre, Anti-stress, test: trainers
624.05.182119.04.18Dietary fibre, morning training, triathlon, equipment for the bike
721.06.182522.05.18Omega 3, train in the heat, sleep, become stronger, test: bicycle helmets
826.07.183026.06.2018Superfoods, healthy everyday food with chicken, weight training injuries, test: racing and lightweight trainers
923.08.183424.07.2018
1027.09.183928.08.18
1125.10.184325.09.18
1222.11.184723.10.18
120.12.185120.11.18

Aktiv Træning – Ad prices 2018

FormatPris, DK kr.
2/1 page54.600
1/1 page28.800
1/2 page18.900
Back cover40.400
Inner back cover33.100
Page 2-372.200
Page 4-569.200
Zone 1 – 2/1 page66.400
Zone 1 – 1/1 page34.600
1/1 page advertorial
*In addition, production costs
36.000*

Ad formats

formater

Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

 The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

 

81 %
are happy to pay extra for quality products.
79 %
are very/quite interested in health.
59 %
are considering spending money on sportswear within the next year.
46 %
of readers run.