MAKES GETTING INTO SHAPE FUN

Aktiv Træning is the magazine for the many men and women who keep an active lifestyle, who like staying in shape and who want to get the very most out of the time they spend exercising and working out.

MAKE IT FUN TO GET INTO SHAPE

Aktiv Træning is the magazine for the many men and women who like keeping an active lifestyle, who value staying in good shape and who want to get the very most out of the time they spend exercising and working out.  The magazine is filled with articles written in a committed, enthusiastic and inspiring way about training, diet, equipment and health. The approach is always that training and a healthy lifestyle must be driven by desire and enjoyment.  This ensures good experiences, gives new energy in daily life and retains the good, healthy habits! Therefore, every issue is filled with enthusiastic guides, detailed programmes, usable tips and advice plus instructive exercises – all ready to use. Aktiv Træning also shows, tests and reviews all the new equipment so you can choose wisely and avoid wrong purchases. It also entertains with exciting, surprising and perspectival articles on new trends, unique performances and fascinating experiences.

Niels Christian Thalund, Editor in Chief

Target audience
Here, you will find the active man aged 35-54. He has money to spend and a high household income. Focus on a healthy lifestyle and interested in news on sports, exercise and training. He is a large-scale consumer of exercise equipment and gadgets.

In short
• Helps men to get in better shape and get the most out of their training.
• Inspiration and training programmes that make exercise motivating and fun.
• The latest knowledge within diet and health, as well as Denmark's most thorough testing of all the latest equipment.
• Guides to exciting active holidays and experiences.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand Manager

Louise Harboe
Louise Harboe
FrontMedia
+45 5369 3140 [email protected]

Facts

Sources: TNS Gallup (2. half year 2018)
85000
Readership

Gender

Men
59%
Women
41%

Age distribution

Aged 12-24
15%
Aged 25-39
13%
Aged 40-59
54%
Aged 60+
18%

Geography

East of the Great Belt
44%
West of the Great Belt
56%
Aktivtraening.dk
Online prices and formats go to digital

Aktiv Træning – Publishing plan 2019

No.PublishedWeekDeadlineTheme
224.01.19414.12.18Cross-country running, the centre’s cardio machines, test: Shoes for the fitness centre, guide: handle winter cycling.
328.02.19929.01.19Running style, pulse training, guide to painkillers (over-the-counter), the healthy carbohydrates, the new generation of running shoes, guide to cycling wear.
428.03.191326.02.19Half-marathon, test your running form, road cycling, sleep, gear for cycling rides.
525.04.191722.03.19Barbell exercises, summer-fit body, eat away the soreness, this season's cycling wear, big test: running shoes.
623.05.192123.04.19Avoid running injuries, summer strength training, bike fit, eat healthy colours, cycling tyre pressure.
727.06.192622.05.19Off-road running, avoid cycling pain, eat smart and train better, sunbathing myths, buying guide: hydration on the go, test: new equipment.
825.07.193025.06.19Tips for road cycling, diet and recovery, new science on liquid calories, buying guide: lightweight for cycling, big test: sports sunglasses.
922.08.193423.07.19
1019.09.193820.08.19
1117.10.194217.09.19
1214.11.194615.10.19
1312.12.195012.11.19
120.01.205125.11.19

Aktiv Træning – Ad prices 2019

FormatPris, DK kr.
2/1 page54.600
1/1 page28.800
1/2 page18.900
Back cover40.400
Inner back cover33.100
Page 2-372.200
Page 4-569.200
Zone 1 – 2/1 page66.400
Zone 1 – 1/1 page34.600
1/1 page Native Article
*In addition, production costs
36.000*

Ad formats

formater

Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

 The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

 

81 %
are happy to pay extra for quality products.
79 %
are very/quite interested in health.
59 %
are considering spending money on sportswear within the next year.
46 %
of readers run.