THE LEADING CAR MAGAZINE

Denmark’s top car magazine is a dedicated, knowledgeable, entertaining, challenging, great magazine for car nerds.
BIM_30001 Cover.indd

Each month, Denmark’s leading automotive journalists and car photographers set the agenda for Danish car enthusiasts. We keep track of cars old and new, plus those you have not even seen yet, presenting the essence of everything that a Danish enthusiast needs in the way of knowledge about cars and entertainment – just as we have been doing since 1991.

Mikkel Thomsager, Editor in Chief

Target audience
For the more affluent automotive enthusiasts. Readers are the sort of people you would go to when you're thinking of buying a new car.

In short
• Denmark’s car magazine No. 1!
• Brings you news at your fingertips, wild driving experiences and thorough testing.
• The market's most extensive and most thorough test section guides readers on the best buys
• Great stories on the supermodels of cars, communicated with enthusiasm and a love of driving, so that readers can feel the leather creak in the sports seats.

Brand­ Manager

Kenn Holm Nicolaisen
Kenn Holm Nicolaisen
Key Account Manager
+45 5374 5502 kennh@benjamin.dk

Facts

Sources:
TNS Gallup 2. half year 2016
150000
Readership

Gender

Men
88 %
Women
12 %

Age distribution

Aged 12-24
14 %
Aged 25-39
21 %
Aged 40-59
41 %
Aged 60+
24 %

Geography

East of the Great Belt
44 %
West of the Great Belt
56 %
Bilmagasinet.dk
Online prices and formats go to digital

Bil Magasinet – Publishing plan 2017

No.PublishedWeekDeadlineTheme
30512.01.17212.12.16
30616.02.17723.01.17
30716.03.171120.02.17
30811.04.171516.03.17
30910.05.171911.04.17
31015.06.172417.05.17
31113.07.172819.06.17
31217.08.173324.07.17
31314.09.173721.08.17
31412.10.174118.09.17
31516.114.174623.10.17
31614.12.175020.11.17

Bil Magasinet – Ad prices 2017

Formatprice, DK kr.
2/1 page70.000
1/1 page42.400
1/2 page27.700
Back cover51.200
Inner back cover48.900
Page 2-3106.100
Page 4-5101.900
Zone 1 – 2/1 Page97.600
Zone 1 – 1/1 Page50.900
1/1 side advertorial
*In addition, production costs
53.000*

Marketplace

Formatprice, DK kr.
1/2 page portrait12.400
1/2 page landscape12.400

formater

Doublepage 434×280
Page 217×280
Halfpage 217×136
Halfpage 106×280
Ad formats

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

 

81 %
are happy to pay extra for quality products.
30 %
are considering buying a car.
42 %
have at least two cars in the household.
55 %
are very/quite interested in reading about new technology (PCs/apps/mobile phones, etc.) in weekly magazines.