THE LEADING CAR MAGAZINE

Denmark’s top car magazine is a dedicated, knowledgeable, entertaining, challenging, great magazine for car nerds.

Each month, Denmark’s leading automotive journalists and car photographers set the agenda for Danish car enthusiasts. We keep track of cars old and new, plus those you have not even seen yet, presenting the essence of everything that a Danish enthusiast needs in the way of knowledge about cars and entertainment – just as we have been doing since 1991.

Mikkel Thomsager, Editor in Chief

Target audience
For the more affluent automotive enthusiasts. Readers are the sort of people you would go to when you're thinking of buying a new car.

In short
• Denmark’s car magazine No. 1!
• Brings you news at your fingertips, wild driving experiences and thorough testing.
• The market's most extensive and most thorough test section guides readers on the best buys
• Great stories on the supermodels of cars, communicated with enthusiasm and a love of driving, so that readers can feel the leather creak in the sports seats.

→ Digital
→ Publishing date
→ Ad prices
→ Ad formats

Print / PDF

Brand­ Manager

Kenn Holm Nicolaisen
Kenn Holm Nicolaisen
Key Account Manager
+45 5374 5502 [email protected]

Facts

Sources:
TNS Gallup 1. half year 2018
167000
Readership

Gender

Men
86 %
Women
14 %

Age distribution

Aged 12-24
19 %
Aged 25-39
16 %
Aged 40-59
40 %
Aged 60+
25 %

Geography

East of the Great Belt
46 %
West of the Great Belt
54 %
Bilmagasinet.dk
Online prices and formats go to digital

Bil Magasinet – Publishing plan 2019

No.PublishedWeekDeadlineTheme
210.01.19207.12.18
307.02.19611.01.19
414.03.191115.02.19
511.04.191515.03.19
609.05.191909.04.19
713.06.192414.05.19
811.07.192814.06.19
908.08.193212.07.19
1012.09.193716.08.19
1110.10.194113.09.19
1214.11.984618.10.19
112.12.195015.11.19

Bil Magasinet – Ad prices 2019

Formatprice, DK kr.
2/1 page71,500
1/1 page43,300
1/2 page28,300
Back cover52,300
Inner back cover50,000
Page 2-3108,500
Page 4-5104,100
Zone 1 – 2/1 Page99,800
Zone 1 – 1/1 Page52,000
1/1 side Native Article
*In addition, production costs
54,100*

formater

Doublepage 434×280
Page 217×280
Halfpage 217×136
Halfpage 106×280
Ad formats

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

 

81 %
are happy to pay extra for quality products.
30 %
are considering buying a car.
42 %
have at least two cars in the household.
55 %
are very/quite interested in reading about new technology (PCs/apps/mobile phones, etc.) in weekly magazines.