Bo Bedre is the Danes’ favourite interior magazine!

Denmark’s no. 1 interiors magazine is in a league of its own for circulation and readership figures. BO BEDRE is the Danes’ interior style magazine of choice. Writing and images from the cream of experts, journalists, photographers and designers means top quality and authenticity.

BO BEDRE sets the interiors agenda with its selection of news, shopping and homes features. Its aura of exclusivity inspires readers to adopt and adapt styles for their own homes. Its focus is the Scandinavian style of living at its best!

Erik Rimmer, Editor in Chief

Target audience
Their lifestyle is reflected in their home, and quality and design are given high priority when purchasing new items for their home.

Events are an ideal opportunity for advertisers to entice Bo Bedre readers into their world. In cooperation with advertisers, Bo Bedre invites its readers to various events.
Together with Bolig Magsinet and Costume Living, we hold our annual major Design Awards.
In breif
• Denmark’s leading home interiors magazine!
• High quality and reliability in an exclusive form
• Always first with the latest home interiors trends and future trends within homes, lifestyle and interiors.
• Creates dreams of the Scandinavian lifestyle.

Brand­ Manager

Henrik Mader
Henrik Mader
Team Manager
+45 2023 6054 [email protected]


Sources: TNS Gallup 1. half year 2017


36 %
64 %

Age distribution

Aged 12-24
12 %
Aged 25-39
20 %
Aged 40-59
34 %
Aged 60+
34 %


East of the Great Belt
47 %
West of the Great Belt
53 %
Online prices and formats go to digital

Bo Bedre – Publishing plan 2017

226.01.17420.12.16New bathrooms, bedrooms and walk-in wardrobes
323.02.17826.01.17Kitchens, including to white goods, Guide: walls, dining room chairs and tables
423.03.171223.02.17Renovation and Before and After Gardens, patios, outdoor furniture, Guide: hall furniture and barbecue equipment
527.04.171727.03.17Gold issue – all-time classics
623.05.172126.04.17The big international issue with news from Milan
729.06.172631.05.17Summer homes, art, outdoor lighting, simple storage solutions
827.07.173029.06.17New bathrooms, 2017 Design Awards, Guide to sofas and rugs
924.08.173427.07.17Danish Design issue
1021.09.173824.08.17Kitchens, lighting and lamps Guide: Autumn in the shops
1123.10.174325.09.17Christmas 2017 + magazine The best Christmas gifts this year
1223.11.174726.10.17Christmas and party theme, Guide, Compact living
120.12.175123.11.17Trends in 2018 Guide: the workspace at home

Bo Bedre – Ad prices 2017

FormatPrice, DK kr.
2/1 page149.400
1/1 page78.500
1/2 page55.200
Back cover149.400
Inner back cover102.300
Page 2-3196.400
Page 4-5188.500
Zone 1 – 2/1 page179.100
Zone 1 – 1/1 page94.400
2/1 side + cover flap376.300
1/1 side + halfpage flap144.300
2/1 side advertorial
*In addition, production costs
1/1 side advertorial
*In addition, production costs
Ad formats


Spread 460×295
Fullpage 230×295
Halfpage 230×145
Halfpage 112×295

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at

Deadline for the Guide is 1 week before the ordinary deadline

Guide ads

Formatprice, DK kr.
BOB guide A1
Photo format 57x57
BOB guide A2
Photo format 128,5x57
BOB guide A3
Photo format 200x57
BOB guide B1
Photo format 57x145,5
BOB guide B2
Photo format 57x234
BOB guide C
Photo format 128,5x145,5

Purchase a full page with guides and have your logo included. A full page with guides is always based on the existing set guide modules. A full page consists of a maximum of nine modules. Price: DKK 56,700.
Quantity discount: 3 insertions: -10%, 6 insertions -15%, 10 insertions: -20%
Optimise quantity discount: A1 module = 1 insertion, A2 module = 2 insertions, A3 module = 3 insertions, B1 module = 2 insertions B2 module = 3 insertions C module = 4 insertions

are considering spending money on furniture within the next year.
have a household income of at least DKK 800,000.
69 %
live in an owner-occupied home.
87 %
are happy to pay extra for quality products.