BIGGEST AND BEST

Bo Bedre is the Danes’ favourite interior magazine!

Every year, BO BEDRE publishes a wide range of extra magazines, where the topic is either the unique magic of the season or a special topic with a major influence on Danish homes. BO BEDRE’s food magazine Alt om Mad (All about Food) captures the spirit of the times with wonderful recipes for daily life and parties alike. The garden magazine gives inspiring ideas for green rooms and porch furnishings. The special edition about Det Smarte Hjem (The Smart Home) focuses on all the intelligent solutions that can optimise the home, and Årets Julegaver (Christmas Gifts of the Year) collects all the very best designer gifts.

Erik Rimmer, ­Editor in Chief

Target audience
Their lifestyle is reflected in their home, and quality and design are given high priority when purchasing new items for their home.

Events
Events are an ideal opportunity for advertisers to entice Bo Bedre readers into their world. In cooperation with advertisers, Bo Bedre invites its readers to various events.
Together with Bolig Magsinet and Costume Living, we hold our annual major Design Awards.
In brief
• Denmark’s leading home interiors magazine!
• High quality and reliability in an exclusive form
• Always first with the latest home interiors trends and future trends within homes, lifestyle and interiors.
• Creates dreams of the Scandinavian lifestyle.

⇧ Digital
→ Publising plan
→ Ad prices
→ Ad Formats

Print / PDF

Brand­ Manager

Henrik Mader
Henrik Mader
Team Manager
+45 2023 6054 [email protected]
Mette Weinholt Rezvani
Mette Weinholt Rezvani
Key Account Manager
+45 5374 5509 [email protected]

Facts

Sources: Gallup Index DK 1. halvår 2018
370000
Readership

Gender

Men
35%
Women
65%

Age distribution

12-24 aged
10%
25-39 aged
19%
40-59 aged
37%
60 aged+
34%

Geography

East of the Storebælt
48%
West of the Storebælt
52%
Bobedre.dk
Online prices and formats go to digital

Bo Bedre Extra Magasinex – Publishing Plan 2019

No.PublishedWeekDeadlineTheme
190114.03.1908.02.19Garden & Outdoor life
190211.04.1908.03.19All about Food
190322.08.1917.07.19Smart Home
190421.10.1912.09.19Christmas Gifte Magazine
190521.11.1918.10.19All about Food

Bo Bedre Extra Magazines – Ad Prices 2019

FormatProce, DK KR.
2/1 page55.000
1/1 page35.000
Back cover55.000
2/1 side Native Article
*In addition, production costs
60.500*
1/1 side Native Article
*In addition, production costs
38.500*
Ad formats

formater

Spread
460×295
Fullpage
230×295
Halfpage
230×145
halfpage
112×295

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

138.000
are considering spending money on furniture within the next year.
81.000
have a household income og at least DKK 800.000.
69 %
live in an owner-occupied home.
87 %
are happy to pay extra for quality products.