MAKE HOME A HOBBY

Bolig Magasinet inspires its readers with pride in the home. We help readers with both small and large home projects, with a focus on new trends, good design and personal style.

In 2020 Bolig Magasinet will publish a series of special issues in the same format and high quality as the main magazine. In April there will be Bolig Magasinet SPRING, featuring the garden and outdoor living, in June we issue Bolig Magasinet SUMMER with garden furniture, table settings and food for summer, and in November Bolig Magasinet CHRISTMAS will present ways to make the home ready for seasonal cheer, with table settings, ideas for decoration and Christmas dishes.

Helle Blok, Editor in Chief

Target audience
Mainly women aged 25-59, who are interested in homes, interiors and design. They often buy luxury products and are happy to pay more for a known brand.

Events
In cooperation with advertisers, Bolig Magasinet invites its readers to events. Bolig Magasinet’s readers are extremely interested in anything relating to homes, interior design and lifestyle.

Together with Bo Bedre and Costume Living, we hold our major annual Design Awards, at which we pay tribute to the designers and companies that help to make our homes more beautiful.

In short
• We show readers how to realise their dream of a beautiful, surprising and personal home.
• Articles on homes, guides, practical tips, interior design and shopping
• We show readers how to imbue their homes with new life, easily and effortlessly.
• We mix elegant luxury furniture with fabulous budget buys.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand Manager

Marianne Christiansen
Marianne Christiansen
Key Account Manager
+45 6037 0827 [email protected]

Facts

Sources: TNS Gallup 1. half year 2019
127000
Readership

Gender

Men
35%
Women
65%

Age distribution

Aged 12-24
10%
Aged 25-39
25%
Aged 40-59
34%
Aged 60+
31%

Geography

East of the Great Belt
49%
West of the Great Belt
51%
Boligmagasinet.dk
Online prices and formats go to digital

Bolig Magasinet Extra Magazines – Publishing plan 2020

No.PublishedWeekDeadlineTheme
112.03.201112.02.20Spring
204.06.202330.04.20Summer
322.10.204323.09.20Christmas

Bolig Magasinet Extra Magazines – Ad prices 2019

FormatPris, DK kr.
2/1 page30.000
1/1 page20.000
Back cover25.000
Ad formats

formater

Spread 434×217
Fullpage 217×280

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads/spreads must be supplied as two single pages in the same PDF file. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

68 %
are very/quite interested in interior design.
86 %
are happy to pay extra for quality products.
80 %
live in an owner-occupied home/cooperative dwelling.
64 %
keep themselves up-to-date with the latest in home interiors, no matter where
they are.