With a copy of Bolig Magasinet in their hands, readers cannot help but be struck by interiors fever.
We guide readers on how to make changes big and small in their homes, and show them how to achieve a personal style.

Each month, Bolig Magasinet is filled with inspiring pictures, unique ideas and creative solutions from cover to cover.

The core of the magazine are the attractive real estate reports from beautiful homes across the country – always followed up by easy, useful tips and shopping for the style.

With the big news section, we focus on the best new design and the most important tendencies of the month. We equip our readers to invest in their homes.

Dreams become reality in Bolig Magasinet. Our talented stylist travels out to make gorgeous transformations in our popular before-and-after reports. And in our big interior guide, we focus on preparing kitchens, bathrooms, living rooms, bedrooms and make magic with colour, lamps, textiles and other needful things.

Bolig Magasinet makes interior decoration easy and fun


Helle Blok, Editor in Chief

Target audience
Mainly women aged 25-59, who are interested in homes, interiors and design. They often buy luxury products and are happy to pay more for a known brand.

In cooperation with advertisers, Bolig Magasinet invites its readers to events. Bolig Magasinet’s readers are extremely interested in anything relating to homes, interior design and lifestyle.

Together with Bo Bedre and Costume Living, we hold our major annual Design Awards, at which we pay tribute to the designers and companies that help to make our homes more beautiful.

In short
• We show readers how to realise their dream of a beautiful, surprising and personal home.
• Articles on homes, guides, practical tips, interior design and shopping
• We show readers how to imbue their homes with new life, easily and effortlessly.
• We mix elegant luxury furniture with fabulous budget buys.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand Manager

Marianne Christiansen
Marianne Christiansen
Key Account Manager
+45 6037 0827 [email protected]


Sources: TNS Gallup 1. half year 2019



Age distribution

Aged 12-24
Aged 25-39
Aged 40-59
Aged 60+


East of the Great Belt
West of the Great Belt
Online prices and formats go to digital

Bolig Magasinet – Publishing plan 2019

224.01.19417.12.19Bathroom; Storage, Ceramics & stoneware
321.02.19823.01.19Spring special; Kitchen, Outdoor life.
421.03.191220.02.19Big birthday edition Outdoor life; Colour guide, Extra homes.
516.04.191618.03.19Outdoor life + Outdoor illumination. Best interior decorating advice. The living room.
623.05.192123.04.19Summer. Set the table for summer food. Dining room. Extra: Summer supplement
727.06.192623.05.19The big Makeover edition Before/After; Summer colours
825.07.193026.06.19Bathroom; Bedroom, Art.
929.08.193531.07.19The biggest edition of the year Kitchen. Seasonal tendencies.
1026.09.193928.08.19Fall; Lamp guide, New furniture. Renew your Kitchen.
1124.10.194325.09.19CHRISTMAS! The big Christmas edition.
1221.11.194723.10.19More CHRISTMAS! Setting up for a Party; Lamps. Extra: Christmas supplement.
119.12.195220.11.192020: The new 2020 tendencies. Colour guide.

Bolig Magasinet – Ad prices 2019

FormatPris, DK kr.
2/1 page64,300
1/1 page37,900
1/2 page22,200
Back cover52,400
Inner back cover43,600
Page 2-394,800
Page 4-591,100
Zone 1 – 2/1 page87,400
Zone 1 – 1/1 page45,600
2/1 page + coverflap182,200
1/1 page + halfpageflap70,200
2/1 page Native Article
*In addition, production costs
1/1 page Native Article
*In addition, production costs
Ad formats


Spread 434×217
Fullpage 217×280
Halfpage 217×137
Halfpage 106×280

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads/spreads must be supplied as two single pages in the same PDF file. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

68 %
are very/quite interested in interior design.
86 %
are happy to pay extra for quality products.
80 %
live in an owner-occupied home/cooperative dwelling.
64 %
keep themselves up-to-date with the latest in home interiors, no matter where
they are.