MAKE HOME A HOBBY

Bolig Magasinet inspires its readers to take pride in their home. We help readers with both small and large home projects; the focus is on new trends, good design and personal style.

Each month, Bolig Magasinet is filled from cover to cover with pictures of inspiring homes, unique ideas and creative solutions.

The guiding principle of the magazine is feature articles on beautiful homes across the country – always followed up with easy, useful tips and how to shop for style.

In a large section on new developments, we focus on the month’s best new designs and main trends. We help readers with investment and purchasing decisions.

Dreams become reality in Bolig Magasinet. Our talented specialist transforms homes in our popular before-and-after reports. Our home décor school gives the low-down on paints, lighting, textiles and art. And our extensive furnishing guide takes a close look at improvements for the kitchen, bathroom, living room and bedroom.

In 2020 Bolig Magasinet will also be publishing a series of special isues including Bolig Magasinet Spring, Bolig Magasinet Summer and Bolig Magasinet Christmas.

  

Helle Blok, Editor in Chief

Target audience
Mainly women aged 25-59, who are interested in homes, interiors and design. They often buy luxury products and are happy to pay more for a known brand.

Events
In cooperation with advertisers, Bolig Magasinet invites its readers to events. Bolig Magasinet’s readers are extremely interested in anything relating to homes, interior design and lifestyle.

Together with Bo Bedre and Costume Living, we hold our major annual Design Awards, at which we pay tribute to the designers and companies that help to make our homes more beautiful.

In short
• We show readers how to realise their dream of a beautiful, surprising and personal home.
• Articles on homes, guides, practical tips, interior design and shopping
• We show readers how to imbue their homes with new life, easily and effortlessly.
• We mix elegant luxury furniture with fabulous budget buys.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand Manager

Marianne Christiansen
Marianne Christiansen
Key Account Manager
+45 6037 0827 [email protected]

Facts

Sources: TNS Gallup 1. half year 2019
127000
Readership

Gender

Men
35%
Women
65%

Age distribution

Aged 12-24
10%
Aged 25-39
25%
Aged 40-59
34%
Aged 60+
31%

Geography

East of the Great Belt
49%
West of the Great Belt
51%
Boligmagasinet.dk
Online prices and formats go to digital

Bolig Magasinet – Publishing plan 2020

No.PublishedWeekDeadlineTheme
216.01.20316.12.19Bathroom; Bedroom. Storage
313.02.20715.01.20Spring special; Kitchen, Outdoor living. The spring home.
412.03.201112.02.20Outdoor living; The patio: Set the table for spring. Barbecuing. Sofas
Supplement: Spring
507.04.201509.03.20Before and after. Colours
606.05.201902.04.20Outdoor living + Outdoor lighting. Furniture
704.06.202330.04.20Summer. Set the table for summer food. Barbecuing.
Supplement: Summer
802.07.202702.06.20More Summer!, ark, Dining table and chairs; Summer colours.
930.07.203101.07.20Bathroom; Bedroom, Children's bedrooms
1027.08.203530.07.20The kitchen. Seasonal trends
1124.09.203926.08.20Autumn; Lamps and lighting, New furniture. Setting the table
1222.10.204323.09.20CHRISTMAS! The big Christmas edition. Gift ideas. Decorate! Christmas baking. Supplement: CHRISTMAS
1326.11.204828.10.20More CHRISTMAS! Decorating for a party; Lighting. Stylist of the year
122.12.205224.11.20The new trends. Lighting. The hallway

Bolig Magasinet – Ad prices 2019

FormatPris, DK kr.
2/1 page64,300
1/1 page37,900
1/2 page22,200
Back cover52,400
Inner back cover43,600
Page 2-394,800
Page 4-591,100
Zone 1 – 2/1 page87,400
Zone 1 – 1/1 page45,600
2/1 page + coverflap182,200
1/1 page + halfpageflap70,200
2/1 page Native Article
*In addition, production costs
80,300*
1/1 page Native Article
*In addition, production costs
47,500*
Ad formats

formater

Spread 434×217
Fullpage 217×280
Halfpage 217×137
Halfpage 106×280

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads/spreads must be supplied as two single pages in the same PDF file. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

68 %
are very/quite interested in interior design.
86 %
are happy to pay extra for quality products.
80 %
live in an owner-occupied home/cooperative dwelling.
64 %
keep themselves up-to-date with the latest in home interiors, no matter where
they are.