With a copy of Bolig Magasinet in their hands, readers cannot help but be struck by interiors fever.
We guide readers on how to make changes big and small in their homes, and show them how to achieve a personal style.

Bolig Magasinet’s inspiring articles, filled with unique, creative solutions, are the springboard for readers to change and improve their homes. We make interior décor easy and fun, with an eclectic mix of elegant design, latest accessories and custom-made furniture – all accompanied by innumerable useful, easy tips. In 2018 we look forward to showing even more exciting homes, and to shining the spotlight on ‘Before and After’ stories, lighting, kitchens and bathrooms.


Helle Blok, Editor in Chief

Target audience
Mainly women aged 25-59, who are interested in homes, interiors and design. They often buy luxury products and are happy to pay more for a known brand.

In cooperation with advertisers, Bolig Magasinet invites its readers to events. Bolig Magasinet’s readers are extremely interested in anything relating to homes, interior design and lifestyle.

Together with Bo Bedre and Costume Living, we hold our major annual Design Awards, at which we pay tribute to the designers and companies that help to make our homes more beautiful.

In short
• We show readers how to realise their dream of a beautiful, surprising and personal home.
• Articles on homes, guides, practical tips, interior design and shopping
• We show readers how to imbue their homes with new life, easily and effortlessly.
• We mix elegant luxury furniture with fabulous budget buys.

Brand Manager

Marianne Christiansen
Marianne Christiansen
Key Account Manager
+45 6037 0827 [email protected]


Sources: TNS Gallup 1. half year 2018


36 %
64 %

Age distribution

Aged 12-24
13 %
Aged 25-39
18 %
Aged 40-59
37 %
Aged 60+
32 %


East of the Great Belt
51 %
West of the Great Belt
49 %
Online prices and formats go to digital

Bolig Magasinet – Publishing plan 2018

225.01.18419.12.17Bathroom, big ideas for small homes, ceramics & stoneware
322.02.18824.01.18Spring special, Kitchen, domestic appliances - kitchen machines, outdoor life
422.03.181221.02.18Large before & after theme, outdoor life, colour guide, new items from Stockholm
526.04.181723.03.18Outdoor life + outdoor lighting, extra number of homes, advice from the experts
631.05.182226.04.18Summer special, beautiful summer homes - ideas & outdoor life, new items from Milan. EXTRA: Summer supplement
728.06.182629.05.18The big make-over issue, before & after, room by room, live with children, summer colours
802.08.183104.07.18Bathroom, art, do magic with paint, bedroom
930.08.183501.08.18The year’s biggest issue, Danish Design, kitchen trends, the season’s new colours
1027.09.183929.08.18Autumn: sofas, tables and armchairs, large lamp guide, service & textiles for the kitchen
1125.10.184326.09.18CHRISTMAS! The big Christmas issue, Christmas decorations, Christmas homes, Christmas ideas
Extra: Christmas decorations + Christmas supplement
1229.11.184831.10.18More CHRISTMAS! Set the table for festivities, lamps, children, Extra: Baking supplement
127.12.18227.11.18The new 2019 trends

Bolig Magasinet – Ad prices 2018

FormatPris, DK kr.
2/1 page63.700
1/1 page37.500
1/2 page22.000
Back cover51.900
Inner back cover43.200
Page 2-393.900
Page 4-590.200
Zone 1 – 2/1 page86.500
Zone 1 – 1/1 page45.100
2/1 page + coverflap180.400
1/1 page + halfpageflap69.500
2/1 page Native Article
*In addition, production costs
1/1 page Native Article
*In addition, production costs
Ad formats


Spread 434×217
Fullpage 217×280
Halfpage 217×137
Halfpage 106×280

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

68 %
are very/quite interested in interior design.
86 %
are happy to pay extra for quality products.
80 %
live in an owner-occupied home/cooperative dwelling.
64 %
keep themselves up-to-date with the latest in home interiors, no matter where
they are.