With a copy of Bolig Magasinet in their hands, readers cannot help but be struck by interiors fever.
We guide readers on how to make changes big and small in their homes, and show them how to achieve a personal style.

Bolig Magasinet’s inspiring articles, filled with unique, creative solutions, are the springboard for readers to change and improve their homes. We make interior décor easy and fun, with an eclectic mix of elegant design, latest accessories and custom-made furniture – all accompanied by innumerable useful, easy tips. In 2017 we look forward to showing even more exciting homes, and to shining the spotlight on ‘Before and After’ stories, lighting, kitchens and bathrooms.


Helle Blok, Editor in Chief

Target audience
Mainly women aged 25-59, who are interested in homes, interiors and design. They often buy luxury products and are happy to pay more for a known brand.

In cooperation with advertisers, Bolig Magasinet invites its readers to events. Bolig Magasinet’s readers are extremely interested in anything relating to homes, interior design and lifestyle.

Together with Bo Bedre and Costume Living, we hold our major annual Design Awards, at which we pay tribute to the designers and companies that help to make our homes more beautiful.

In short
• We show readers how to realise their dream of a beautiful, surprising and personal home.
• Articles on homes, guides, practical tips, interior design and shopping
• We show readers how to imbue their homes with new life, easily and effortlessly.
• We mix elegant luxury furniture with fabulous budget buys.

Brand Manager

Marianne Christiansen
Marianne Christiansen
Key Account Manager
+45 6037 0827 [email protected]


Sources: TNS Gallup 1. half year 2017


35 %
65 %

Age distribution

Aged 12-24
10 %
Aged 25-39
27 %
Aged 40-59
32 %
Aged 60+
31 %


East of the Great Belt
53 %
West of the Great Belt
47 %
Online prices and formats go to digital

Bolig Magasinet – Publishing plan 2017

20405.01.17106.12.162017's new trends; Lamps
20502.02.17505.01.17Bathrooms; Storage, Big ideas for small spaces.
20602.03.17902.02.17Spring special; Make-overs, colour, Kitchens, Outdoor living
20730.03.171302.03.17Outdoor living; Extra number of featured homes; News from the Stockholm trade fair
20804.05.171831.03.17An A-Z of décor; Experts' top tips, Outdoor living + Outdoor lighting
20901.06.172203.05.17Summer; Summer homes; What's new from Milan, Set the table for summer mealtimes
21006.07.172708.06.17Makeover special; Before and After; Summer colours, Style when your house has children in it
21103.08.173106.07.17August: Bathrooms; Bedrooms, Art
21231.08.173503.08.17The great design issue; Extra big issue; Kitchens, The new colours
21328.09.173901.09.17Autumn; Lamps; the new furniture and accessories; Kitchen accessories, Autumnal 'hygge'
21426.10.174328.09.17CHRISTMAS; Delightful Christmas homes; 'Deck the halls' & lay the tables!
21530.11.174803.11.17Winter cosiness; Setting the scene for a party; Lamps.
21628.12.175228.11.17The new trends in 2018; Lighting

Bolig Magasinet – Ad prices 2017

FormatPris, DK kr.
2/1 page62.900
1/1 page37.100
1/2 page21.700
Back cover51.300
Inner back cover42.700
Page 2-392.800
Page 4-589.100
Zone 1 – 2/1 page85.500
Zone 1 – 1/1 page44.600
2/1 page + coverflap178.300
1/1 page + halfpageflap68.700
2/1 page advertorial
*In addition, production costs
1/1 page advertorial
*In addition, production costs
Ad formats


Spread 434×217
Fullpage 217×280
Halfpage 217×137
Halfpage 106×280

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

68 %
are very/quite interested in interior design.
86 %
are happy to pay extra for quality products.
80 %
live in an owner-occupied home/cooperative dwelling.
64 %
keep themselves up-to-date with the latest in home interiors, no matter where
they are.