Because you can!

Denmark's biggest men's magazine.

Gør Det Selv (Do it yourself) is a magazine that focuses on the joy of doing it yourself. Working closely with professional tradesmen and architects, we guide, inspire and help with the multitude of practical tasks related to the home – both inside and out. Gør Det Selv attaches importance to informative and thorough step-by-step descriptions in clear and understandable language. The goal is to provide readers with thorough instructions so that they can perform most maintenance tasks in the home, including everything from replacing a threshold to major repairs or the construction of a new carport.

Søren Prien, Editor in Chief

Target audience
Men aged 30+ with their own homes where they like to engage in DIY. They find inspiration for home improvements in Gør Det Selv and enjoy learning along the way. They are well-placed financially and are happy to invest in the right materials and the right tools.

In short
• The magazine that makes your home worth more!
• Guides and inspires with regards to tasks relating to home improvements.
• All projects have been tested and performed by professionals – but are described in such a way that anyone can do it.
• Readers are frequent visitors to DIY stores and major consumers of materials and tools.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand­ Manager

Marianne Christiansen
Marianne Christiansen
Client Manager
+45 6037 0827
[email protected]

Facts

Sources: TNS Gallup 1. half year 2019
153000
Readership

Gender

Men
66%
Women
34%

Age distribution

Aged 12-24
5%
Aged 25-39
15%
Aged 40-59
41%
Aged 60+
40%

Geography

East of the Great Belt
42%
West of the Great Belt
58%
Goerdetselv.dk
Online prices and formats go to digital

Gør det selv – Publishing plan 2020

No.PublishedWeekDeadlineTheme
223.01.20412.12.19Kitchen
313.02.20710.01.20Wood
428.02.20930.01.20Bathroom
519.03.201218.02.20Workshop
607.04.201506.03.20Patio/lounge
723.04.201723.03.20Repairs
814.05.202014.04.20Fire + the friendly fun of barbecuing
904.06.202329.04.20Hedging and fencing
1025.06.202618.05.20Paving
1109.07.202811.06.20Sheds
1230.07.203130.06.20100 tips (house/garden)
1320.08.203420.07.20Lounge/verandas
1403.09.203606.08.20Metal
1524.09.203926.08.20Garages/carport
1615.10.204214.09.20Windows
1705.11.204502.10.20Under-floor heating
1819.11.204722.10.20Tools
1910.12.205010.11.20Anti-burglary
130.12.205326.11.20Wood

Gør det selv – Ad prices 2020

FormatPrice, DK kr.
2/1 page76,600
1/1 page40,300
1/2 page26,200
Back cover50,300
Inner back cover46,200
Page 2-3100,500
Page 4-596,500
Zone 1 – 2/1 page92,500
Zone 1 – 1/1 page48,300
2/1 page + Cover flap193,000
1/1 page + Half page flap74,000
1/1 page Native Artikel
*In addition, production costs
50,300*
Ad formats

formater

Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads/spreads must be supplied as two single pages in the same PDF file. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

76 %
live in owner-occupied housing.
52 %
are very/quite interested in the garden.
35 %
are considering spending money on power tools in the next year.
52 %
shop in DIY stores at least once a month.