Because you can!

Denmark's biggest men's magazine.

Gør Det Selv (Do it yourself) is a magazine that focuses on the joy of doing it yourself. Working closely with professional tradesmen and architects, we guide, inspire and help with the multitude of practical tasks related to the home – both inside and out. Gør Det Selv attaches importance to informative and thorough step-by-step descriptions in clear and understandable language. The goal is to provide readers with thorough instructions so that they can perform most maintenance tasks in the home, including everything from replacing a threshold to major repairs or the construction of a new carport.

Søren Prien, Editor in Chief

Target audience
Men aged 30+ with their own homes where they like to engage in DIY. They find inspiration for home improvements in Gør Det Selv and enjoy learning along the way. They are well-placed financially and are happy to invest in the right materials and the right tools.

In short
• The magazine that makes your home worth more!
• Guides and inspires with regards to tasks relating to home improvements.
• All projects have been tested and performed by professionals – but are described in such a way that anyone can do it.
• Readers are frequent visitors to DIY stores and major consumers of materials and tools.

Brand­ Manager

Mette Weinholt Rezvani
Mette Weinholt Rezvani
Key Account Manager
+45 5374 5509
[email protected]


Sources: TNS Gallup 1. half year 2017


66 %
34 %

Age distribution

Aged 12-24
8 %
Aged 25-39
14 %
Aged 40-59
40 %
Aged 60+
38 %


East of the Great Belt
42 %
West of the Great Belt
58 %
Online prices and formats go to digital

Gør det selv – Publishing plan 2017

205.01.17102.12.16Fun things in wood (cutting boards and stools) Technology and the workshop
409.02.17609.01.17100 do-it-yourself tips,
711.04.171513.03.17Garden + lawn
923.05.172120.04.17Fencing and hedges
1106.07.172702.06.17Covers for patios
1227.07.173026.06.17Sheds/garden summer housesvacuums (gas)
1310.08.173210.07.17Ceiling lights
1431.08.173531.07.17More m2
1521.09.173821.08.17Windows and doors
1612.10.174111.09.17Tips (do-it-yourself tips)

Gør det selv – Ad prices 2017

FormatPrice, DK kr.
2/1 page75.700
1/1 page39.800
1/2 page25.900
Back cover49.700
Inner back cover45.700
Page 2-399.300
Page 4-595.400
Zone 1 – 2/1 page91.400
Zone 1 – 1/1 page47.700
2/1 page + Cover flap190.700
1/1 page + Half page flap73.500
1/1 page advertorial
*In addition, production costs
Ad formats


Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at

76 %
live in owner-occupied housing.
52 %
are very/quite interested in the garden.
35 %
are considering spending money on power tools in the next year.
52 %
shop in DIY stores at least once a month.