Because you can!

Denmark's biggest men's magazine.

Gør Det Selv (Do it yourself) is a magazine that focuses on the joy of doing it yourself. Working closely with professional tradesmen and architects, we guide, inspire and help with the multitude of practical tasks related to the home – both inside and out. Gør Det Selv attaches importance to informative and thorough step-by-step descriptions in clear and understandable language. The goal is to provide readers with thorough instructions so that they can perform most maintenance tasks in the home, including everything from replacing a threshold to major repairs or the construction of a new carport.

Søren Prien, Editor in Chief

Target audience
Men aged 30+ with their own homes where they like to engage in DIY. They find inspiration for home improvements in Gør Det Selv and enjoy learning along the way. They are well-placed financially and are happy to invest in the right materials and the right tools.

In short
• The magazine that makes your home worth more!
• Guides and inspires with regards to tasks relating to home improvements.
• All projects have been tested and performed by professionals – but are described in such a way that anyone can do it.
• Readers are frequent visitors to DIY stores and major consumers of materials and tools.

Brand­ Manager

Kristina Langberg
Kristina Langberg
+45 48 22 44 50
[email protected]
Louise Harboe
Louise Harboe
+45 5369 3140
[email protected]


Sources: TNS Gallup 1. half year 2018


64 %
36 %

Age distribution

Aged 12-24
6 %
Aged 25-39
15 %
Aged 40-59
42 %
Aged 60+
37 %


East of the Great Belt
44 %
West of the Great Belt
56 %
Online prices and formats go to digital

Gør det selv – Publishing plan 2018

204.01.18129.11.17Renew the old bathroom
325.01.18415.12.17Energy & Insulation
408.02.18608.01.18Wooden floors
501.03.18929.01.18Renew the kitchen
622.03.181219.02.18Electric screwdrivers
712.04.181507.03.18Lawn/garden (incl. garden tools)
803.05.181827.03.18Surfaces for the terrace/driveway
1105.17.182701.06.18Smart materials
1226.07.183025.06.18Wooden terrace
1309.08.183209.07.18Shed (incl. Tool shed, hen house and woodshed)
1430.08.183530.07.18Terrace enclosure
1520.09.183820.08.18 Outdoor paint
1701.11.184401.10.18Save energy (incl. insulation)
1822.11.184722.10.18Power tools
1906.12.184906.11.18New bathroom from the bottom up
127.12.18505221.11.18New floor

Gør det selv – Ad prices 2018

FormatPrice, DK kr.
2/1 page76.600
1/1 page40.300
1/2 page26.200
Back cover50.300
Inner back cover46.200
Page 2-3100.500
Page 4-596.500
Zone 1 – 2/1 page92.500
Zone 1 – 1/1 page48.300
2/1 page + Cover flap193.000
1/1 page + Half page flap74.000
1/1 page Native Artikel
*In addition, production costs
Ad formats


Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at

76 %
live in owner-occupied housing.
52 %
are very/quite interested in the garden.
35 %
are considering spending money on power tools in the next year.
52 %
shop in DIY stores at least once a month.