I FORMs mantra

• It should be easy to live healthy
• All exercise counts
• Green choices are good choices
• Being healthy is also having a good time
I FORM – health you can trust

Health for everyone

Denmark’s largest health magazine is speaking to more women than ever before. We inspire both the healthy lifestyle beginner and the experienced in a serious but manageable way. The magazine provides the in-depth aspect, while our ever-growing digital platform provides the daily contribution for a healthy lifestyle.

The desire to live healthy is no longer reserved for long-distance runners and diet soup consumers – and neither is iFORM. By far the majority of women dream about finding and following the healthy lifestyle. The healthy lifestyle that is right for precisely them and, therefore, we are now making a magazine that suits most women. Here there is room for yoyo weight and mum calendars with far too little time, but also for regular fitness participants and those who run ahead.

Communicating the latest knowledge within diet and training is still among our favourite tasks, but we also focus sharply on everything that is soft. In order to have the energy for the lifestyle that makes you shine with balance on the outside, you actually need to feel good inside. We will also guide you on this aspect. And, as always, we do this in a serious and well-documented way, but with a language and a level of ambition you can relate to.

Sara Møller Christensen, Editor in Chief

Target audience
Here you will find health-conscious women (and men) at ages 30+. They have some room in their finances and a high household income. They are physically active and get involved in what they eat, just as they would like to stay up to date on new science on everything from health to workout equipment.

In short
• Training programmes and guides that motivate for exercise and ensure that readers get the very most out of the time they spend working out.
• Tons of recipes, food plans and information on healthy diets. This includes a lot of product news from the healthy kitchen.
• Insight into everything from mental well-being and stress to recovery and sleep with in-depth articles as well as new science from research.
• Tests of clothing and equipment as well as buying guides for relevant products from the worlds of (workout) fashion and beauty.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats
Print / PDF

Brand­ Manager

Mette Rezvani
Mette Rezvani
Key Account Manager
+45 5374 5509
[email protected]


Sources: TNS Gallup 1. half year 2019



Age distribution

Aged 12-24
Aged 25-39
Aged 40-59
Aged 60+


East of the Great Belt
West of the Great Belt
Online prices and formats go to digital

I Form – Publishing plan 2019

210.01.19204.12.18Train yourself healthy – so little is needed, gluten, exhaustion, sore throat.
331.01.19521.12.18iFORM top 50 healthiest things you can do for yourself, lasting weight loss, cold hands and feet, training challenges.
421.02.19822.01.19Get a pain-free body – focus on connective tissue and mobility, dementia, work/life balance, packaging in the kitchen.
514.03.191112.02.19Train your way to strong, beautiful bones, the keto diet, melanoma, healthy dips.
604.04.191405.03.19The green issue, climate-friendly diet, everyday cycling.
725.04.191722.03.19Train your abdominals properly and get a flat stomach, cat fish, metabolism.
809.05.191903.04.19Cleanse/detox, juice diet, eliminate bad habits, foot training.
928.05.192229.04.19Walking or running – choose your own way to top shape, fruits, from night owl to early bird.
1020.06.192515.05.19Summer cycling training that can be done anywhere, healthy oils, summer berries, Nordic health.
11 11.07.192811.06.19Anti stress, yoga for pain, beautiful summer mornings.
1201.08.193102.07.19Train and eat your way to visible muscles, a healthy vagina – also during/after menopause.
1405.09.193606.06.19Knee problems
1821.11.194722.10.19Your body can! Healthy at all ages.

I Form – Ad prices 2019

FormatPrice, DK kr.
2/1 page92.400
1/1 page48.500
1/2 page31.600
1/4 page17.000
Back Cover68.100
Inner Back Cover55.900
Page 2-3121.400
Page 4-5116.600
Zone 1 – 2/1 page111.700
Zone 1 – 1/1 page58.200
2/1 page + cover flap233.000
1/1 side + half page flap89.800
2/1 page Native Article
*In addition, production costs
1/1 page Native Article
*In addition, production costs
Ad formats


Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

75 %
are very/quite interested in nutrition
76 %
are very/quite interested in health.
40 %
are very/quite interested in skin care
54 %
are considering spending money on sportswear within the next year.