Denmark's biggest health magazine hit the mark with its successful relaunch in 2014, coming back stronger than ever with the biggest pick up in circulation among magazines in the first half year - and a whole range of new digital opportunities for all women who love to live healthily and well in a non-fanatical way.

Health for everyone

Denmark’s largest health magazine is speaking to more women than ever before. We inspire both the healthy lifestyle beginner and the experienced in a serious but manageable way. The magazine provides the in-depth aspect, while our ever-growing digital platform provides the daily contribution for a healthy lifestyle.

The desire to live healthy is no longer reserved for long-distance runners and diet soup consumers – and neither is iFORM. By far the majority of women dream about finding and following the healthy lifestyle. The healthy lifestyle that is right for precisely them and, therefore, we are now making a magazine that suits most women. Here there is room for yoyo weight and mum calendars with far too little time, but also for regular fitness participants and those who run ahead.

Communicating the latest knowledge within diet and training is still among our favourite tasks, but we also focus sharply on everything that is soft. In order to have the energy for the lifestyle that makes you shine with balance on the outside, you actually need to feel good inside. We will also guide you on this aspect. And, as always, we do this in a serious and well-documented way, but with a language and a level of ambition you can relate to.

Sara Møller Christensen, Editor in Chief

Target audience
I FORM is the magazine for women who want to be healthy and have plenty of energy for family, work, leisure and friends. Several new article series will spotlight health issues such as stress, sleep and sex. We are not out to judge those who haven't yet taken the step to improving their lifestyle. We are there to help people reach goals, whether it's losing 5-10 kg, running 5-10 km or having 5-10 times the energy to cope with a busy week.

In short
• For women who want to be the best, happiest version of themselves.
• The guide to a healthy, happy lifestyle, without anyone pointing a finger at you.
• Training, diet, well-being, equipment and lots of useful information.
• I FORM KvindeTRI (women’s triathlon): Charlottelund, may 28
• POWERWEEKEND: March 17-18 and again in September 22-24.

Brand­ Manager

Allan Christensen
Allan Christensen
Team manager
+45 5355 3953 [email protected]
Anders Edslev
Anders Edslev
Key Account Manager
+45 5374 5507 [email protected]


Sources: TNS Gallup 1. half year 2018


29 %
71 %

Age distribution

Aged 12-24
17 %
Aged 25-39
20 %
Aged 40-59
43 %
Aged 60+
21 %


East of the Great Belt
47 %
West of the Great Belt
53 %
Online prices and formats go to digital

I Form – Publishing plan 2018

211.01.18205.12.17Get your life’s strongest core, eat less and lose more, 4 colourful soups, test: Spinning shoes
301.02.18522.12.17Get power arms with elastics, test your blood pressure, eat with your eyes, wraps, test: trackers
422.02.18822.01.18Food prepping, health short-cuts, superfood: Emmentaler, test: tights
515.03.181112.02.18Become the runner you dream of, just eat bread, guide on hormones, Easter lunch, test: Training tops
605.04.181401.03.18Cycling - also a women’s sport! Spring cleaning on the top floor, keep the brain in top form, test: trainers
726.04.181721.03.18Bikini body, eat the whole rainbow, sweeteners, test: compression socks
809.05.181906.04.18Good basic form with weight training, become mentally strong
931.05.182224.04.18Morning training, the big health survey, fat percentage, summer cakes, test: shorts
1021.06.182518.05.18Walk yourself healthy, slim and happy, lunch salads to go, test: walking shoes
11 12.07.182811.06.18Keep in shape on holiday, guide for the buffet, are you becoming what you’re training for? Test: training mats

I Form – Ad prices 2018

FormatPrice, DK kr.
2/1 page92.400
1/1 page48.500
1/2 page31.600
1/4 page17.000
Back Cover68.100
Inner Back Cover55.900
Page 2-3121.400
Page 4-5116.600
Zone 1 – 2/1 page111.700
Zone 1 – 1/1 page58.200
2/1 page + cover flap233.000
1/1 side + half page flap89.800
2/1 page Native Article
*In addition, production costs
1/1 page Native Article
*In addition, production costs
Ad formats


Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at

75 %
are very/quite interested in nutrition
76 %
are very/quite interested in health.
40 %
are very/quite interested in skin care
54 %
are considering spending money on sportswear within the next year.