I FORMs mantra
• All exercise counts
• Green choices are good choices
• Being healthy is also having a good time
I FORM – health you can trust
Healthy living, made easy and agreeable
Food, body and motion. These have always been central concerns for Denmark’s largest health magazine – and they still are its main topics. But where interest in healthy living used to be limited to a narrow target group, today it is a matter for everyone. And in 2020, I FORM responds to this growing interest with appropriate content. The aim is for everyone to be able to join in!
Jogging programmes are joined by walking regimes, food advice is based on ordinary supermarket products and subjects like preventative measures and mental health take up more and more column space. The green agenda also features large. We focus on mankind and the earth as co-dependent things – a development that has resonated most positively with our readers.
Beside ‘The Green Issue’, we have in mind special issues on subjects ranging from sleep and heart health to runners’ motivation and how to live long and happily. And we sprinkle the whole offering with plenty of exciting products that can increase motivation and aid well-being in the areas of exercise, food and beauty.
Indeed, our most important task is to show readers that living healthily is not difficult: in fact, it is inspiring, energy-giving, easy and satisfying – attributes, we very much believe, that I FORM itself manifests.
Sara Møller Christensen, Editor-in-Chief
• Inspiration for healthy eating – from the most delicious recipes to the best timesaving ways to eat well.
• Information about preventing disease and empowering yourself to be fit, for example with specific activities, food plans and other lifestyle measures that impact on health.
• A focus on mental health, e.g., combating stress, everyday happiness and sleep.
• Guides to and tests of relevant products in the areas of fitness training, food and beauty – from running shoes and leggings to blenders, pillows and sunglasses.
I Form – Publishing plan 2020
|2||16.01.20||3||09.12.19||Walking and strength training, fast track ways to healthy eating, diet shakes, Pilates’ balls, hair colouring at home, Guide: Ski gear|
|3||06.02.20||6||03.01.20||Trainers’ favourite exercises, losing weight, reading is healthy, colds/congestion, cross trainers, parabens, Test: fitness trackers|
|4||20.02.20||8||23.01.20||TOPIC: A long life – and a happy life, electric biking, protein, collagen, kettle bells, Test: workout leggings|
|5||12.03.20||11||12.02.20||Less sugar – more energy, heel spurs, skipping ropes, information on perfumes, Guide: yoga gear|
|6||02.04.20||14||02.03.20||TOPIC: Running motivation, spices, allergies, breakfast, healthy baked goods, TRX, corns and calluses, Test: running shoes|
|7||23.04.20||17||17.03.20||Training with resistance bands, psoriasis, more energy, dairy products, foam rollers, algae for skin care, Guide: cycling gear|
|8||06.05.20||19||02.04.20||TOPIC: The Green Issue – climate, environment, nature and greens, fitness trackers, climate-friendly beauty, Guide: walking gear
|9||28.05.20||22||24.04.20||Salads, the human intestine, First Aid for feet, hula hoop fitness, sensitive skin, Test: Ear-pieces|
|10||18.06.20||25||12.05.20||Summer health, micro training, better barbecuing, stress-free holidays, juices, balance training, hand weights, sun and safety, Guide: Summer training gear|
|11||02.07.20||27||03.06.20||A flat and firm stomach on holiday, training as therapy, tips from the optician, information on beauty products’ shelf-life, Test: sports bras|
|12||23.07.20||30||24.06.20||Mocktails and alcohol absence, seeds and grains, typical running issues, fungus infections, rowing machines, skin and hormones, clothing and equipment for exercising|
|13||13.08.20||33||13.07.20||Success in the gym, healthy baking, exercise with sound, yoga-block, hygiene, eye-care products, testing athlete shoes|
|14||03.09.20||36||31.07.20||TOPIC: Take care of your heart, recipe with apples, ab wheel, make your skin glow, cannabis in healthcare products, clothing and equipment for rainy days|
|15||17.09.20||38||20.08.20||Home training, vegan diet, tinnitus, ginger, serum, exercise bike, thin and split hair, testing jackets for running|
|16||08.10.20||41||08.09.20||Fibres, dental care, I FORM health care study: In the kitchen, keto diet, balance board, skin and pollution, clothing and equipment for swimming|
|17||29.10.20||44||25.09.20||TOPIC: Sleep, caffeine, antiage, lash-beauty, I FORM healthcare study: training, winter running tights|
|18||12.11.20||46||15.10.20||Yoga Christmas calendar, guts, diet, I FORM healthcare study: In the office, running machines, handcare, C-vitamine in beauty products, clothing and equipment for exercising at home|
|19||03.12.19||49||04.11.19||Coughing, HIIT-exercise, I FORM healthcare study: home, nuts, lunch dishes with fish, party hairstyling, testing wool underwear|
|1/21||22.12.20||52||24.11.20||Know your diet, add flavor to your water, the perfect shower, clothing and equipment for spinning|
I Form – Ad prices 2020
|Format||Price, DK kr.|
|Inner Back Cover||55.900|
|Zone 1 – 2/1 page||111.700|
|Zone 1 – 1/1 page||58.200|
|2/1 page + cover flap||233.000|
|1/1 side + half page flap||89.800|
|2/1 page Native Article|
*In addition, production costs
|1/1 page Native Article|
*In addition, production costs
The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk 10 AM on deadline date.