Denmark's biggest health magazine hit the mark with its successful relaunch in 2014, coming back stronger than ever with the biggest pick up in circulation among magazines in the first half year - and a whole range of new digital opportunities for all women who love to live healthily and well in a non-fanatical way.

Health for everyone

In 2017, Denmark’s largest health magazine is speaking to more women than ever before. We inspire both the healthy lifestyle beginner and the experienced in a serious but manageable way. The magazine provides the in-depth aspect, while our ever-growing digital platform provides the daily contribution for a healthy lifestyle.

The desire to live healthy is no longer reserved for long-distance runners and diet soup consumers – and neither is iFORM. By far the majority of women dream about finding and following the healthy lifestyle. The healthy lifestyle that is right for precisely them and, therefore, we are now making a magazine that suits most women. Here there is room for yoyo weight and mum calendars with far too little time, but also for regular fitness participants and those who run ahead.

Communicating the latest knowledge within diet and training is still among our favourite tasks, but we also focus sharply on everything that is soft. In order to have the energy for the lifestyle that makes you shine with balance on the outside, you actually need to feel good inside. We will also guide you on this aspect. And, as always, we do this in a serious and well-documented way, but with a language and a level of ambition you can relate to.

Sara Møller Christensen, Editor in Chief

Target audience
I FORM is the magazine for women who want to be healthy and have plenty of energy for family, work, leisure and friends. Several new article series will spotlight health issues such as stress, sleep and sex. We are not out to judge those who haven't yet taken the step to improving their lifestyle. We are there to help people reach goals, whether it's losing 5-10 kg, running 5-10 km or having 5-10 times the energy to cope with a busy week.

In short
• For women who want to be the best, happiest version of themselves.
• The guide to a healthy, happy lifestyle, without anyone pointing a finger at you.
• Training, diet, well-being, equipment and lots of useful information.
• I FORM KvindeTRI (women’s triathlon): Charlottelund, may 28
• POWERWEEKEND: March 17-18 and again in September 22-24.

Brand­ Manager

Estelle Dehn-Christoffersen
Estelle Dehn-Christoffersen
Key Account Manager
+45 2168 2880 [email protected]


Sources: TNS Gallup 1. half year 2017


31 %
69 %

Age distribution

Aged 12-24
19 %
Aged 25-39
23 %
Aged 40-59
40 %
Aged 60+
18 %


East of the Great Belt
49 %
West of the Great Belt
51 %
Online prices and formats go to digital

I Form – Publishing plan 2017

212.01.17207.12.16Runner's knee, Test: Wireless speakers, Citrus, Chili
302.02.17502.01.17Tennis elbow, Test: Running watches, Healthy pancakes, curly kale
423.02.17823.01.17The sciatic nerve, Test: Yoga mats, Salads with sprouted seeds, olive oil
516.03.171113.02.17Inflammation of the Achilles' tendon, Test: Training tops, Healthy bread, salmon
606.04.171406.03.17Back pain, Test: Easter egg running shoes, Rucola
727.04.171722.03.17Pulled muscles, Test: Bike helmets, Healthy, delicious 'slider' rolls and asparagus
810.05.171904.04.17Inflammation around the shin bone, Test: Sun lotions, buckwheat
901.06.172227.04.17Discus throw, healthy berries, Sensible sun worship, Test: Activity trackers, pizza
1022.06.172517.05.17Damage to the cruciate ligament, Test: Padded cycling shorts, Food for the barbecue, Strawberries
11 13.07.172812.06.17Sprains, Test: Running and cycling sunglasses, Ice cream and summer berries, Broccoli
1203.08.173103.07.176 super exercises for your body, happy tummy, sports bras
1324.08.173424.07.17Get control of the indoor climate, eat your way to super skin, packed lunches, long-sleeved training tops
1407.09.173607.08.17Superfoods in your kitchen, refuel with vitamin D, heel spurs, running vests
1528.09.173928.08.17Eat your way to a good start to the day, prevent depression, bathing suits
1619.10.174218.09.17Save my night's sleep, perfect power nap, flexitar, beg your pardon?, fish, tights
1709.11.174509.10.17Health in 14 days, happy feet! pecan nuts, long-sleeved running tops in wool
1830.11.174830.10.17Drink tea, avoid waste of food, greatest tips 2017, dark chocolate, fitness shoes
120.12.175120.11.17Make friends with your fitness centre, green-up your food, 101 ways to lose a kilo, coffee

I Form – Ad prices 2017

FormatPrice, DK kr.
2/1 page91.300
1/1 page47.900
1/2 page31.200
1/4 page16.800
Back Cover67.300
Inner Back Cover55.200
Page 2-3120.000
Page 4-5115.200
Zone 1 – 2/1 page110.400
Zone 1 – 1/1 page57.500
2/1 page + cover flap230.200
1/1 side + half page flap88.700
2/1 page advertorial
*In addition, production costs
1/1 page advertorial
*In addition, production costs
Ad formats


Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at

75 %
are very/quite interested in nutrition
76 %
are very/quite interested in health.
40 %
are very/quite interested in skin care
54 %
are considering spending money on sportswear within the next year.