I FORMs mantra

• It should be easy to live healthy
• All exercise counts
• Green choices are good choices
• Being healthy is also having a good time
I FORM – health you can trust

Healthy living, made easy and agreeable

Food, body and motion. These have always been central concerns for Denmark’s largest health magazine – and they still are its main topics. But where interest in healthy living used to be limited to a narrow target group, today it is a matter for everyone. And in 2020, I FORM responds to this growing interest with appropriate content. The aim is for everyone to be able to join in!

Jogging programmes are joined by walking regimes, food advice is based on ordinary supermarket products and subjects like preventative measures and mental health take up more and more column space. The green agenda also features large. We focus on mankind and the earth as co-dependent things – a development that has resonated most positively with our readers.

Beside ‘The Green Issue’, we have in mind special issues on subjects ranging from sleep and heart health to runners’ motivation and how to live long and happily. And we sprinkle the whole offering with plenty of exciting products that can increase motivation and aid well-being in the areas of exercise, food and beauty.

Indeed, our most important task is to show readers that living healthily is not difficult: in fact, it is inspiring, energy-giving, easy and satisfying – attributes, we very much believe, that I FORM itself manifests.

Sara Møller Christensen, Editor-in-Chief

Target audience
The core readers are women over the age of 35 who are keen to take care of both body and mind. This reflected in an interest in fitness, food and healthy living, the most popular themes in the magazine. They prioritise health – and are happy to invest in it. For example, 60% of readers wear an activity tracker and 62% take food supplements, according to I FORM's 2019 health survey involving more than 4,000 Nordic respondents.

In short
• Tips and fitness programmes that make fitness fun and motivational – and ensure that readers get the most out of the time they spend training.
• Inspiration for healthy eating – from the most delicious recipes to the best timesaving ways to eat well.
• Information about preventing disease and empowering yourself to be fit, for example with specific activities, food plans and other lifestyle measures that impact on health.
• A focus on mental health, e.g., combating stress, everyday happiness and sleep.
• Guides to and tests of relevant products in the areas of fitness training, food and beauty – from running shoes and leggings to blenders, pillows and sunglasses.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats
Print / PDF

Brand­ Manager

Mette Rezvani
Mette Rezvani
Client Manager
+45 5374 5509
[email protected]

Facts

Sources: TNS Gallup 1. half year 2019
166000
Readership

Gender

Men
29%
Women
71%

Age distribution

Aged 12-24
17%
Aged 25-39
21%
Aged 40-59
39%
Aged 60+
23%

Geography

East of the Great Belt
46%
West of the Great Belt
54%
Iform.dk
Online prices and formats go to digital

I Form – Publishing plan 2020

No.PublishedWeekDeadlineTheme
216.01.20309.12.19Walking and strength training, fast track ways to healthy eating, diet shakes, Pilates’ balls, hair colouring at home, Guide: Ski gear
306.02.20603.01.20Trainers’ favourite exercises, losing weight, reading is healthy, colds/congestion, cross trainers, parabens, Test: fitness trackers
420.02.20823.01.20TOPIC: A long life – and a happy life, electric biking, protein, collagen, kettle bells, Test: workout leggings
512.03.201112.02.20Less sugar – more energy, heel spurs, skipping ropes, information on perfumes, Guide: yoga gear
602.04.201402.03.20TOPIC: Running motivation, spices, allergies, breakfast, healthy baked goods, TRX, corns and calluses, Test: running shoes
723.04.201717.03.20Training with resistance bands, psoriasis, more energy, dairy products, foam rollers, algae for skin care, Guide: cycling gear
806.05.201902.04.20TOPIC: The Green Issue – climate, environment, nature and greens, fitness trackers, climate-friendly beauty, Guide: walking gear
928.05.202224.04.20Salads, the human intestine, First Aid for feet, hula hoop fitness, sensitive skin, Test: Ear-pieces
1018.06.202512.05.20Summer health, micro training, better barbecuing, stress-free holidays, juices, balance training, hand weights, sun and safety, Guide: Summer training gear
11 02.07.202703.06.20A flat and firm stomach on holiday, training as therapy, tips from the optician, information on beauty products’ shelf-life, Test: sports bras
1223.07.203024.06.20
1313.08.203313.07.20
1403.09.203631.07.20TOPIC: Sleep
1517.09.203820.08.20
1608.10.204108.09.20
1729.10.204425.09.20TOPIC: Looking after your heart
1812.11.204615.10.20
1903.12.194904.11.19
1/2122.12.205224.11.20

I Form – Ad prices 2020

FormatPrice, DK kr.
2/1 page92.400
1/1 page48.500
1/2 page31.600
1/4 page17.000
Back Cover68.100
Inner Back Cover55.900
Page 2-3121.400
Page 4-5116.600
Zone 1 – 2/1 page111.700
Zone 1 – 1/1 page58.200
2/1 page + cover flap233.000
1/1 side + half page flap89.800
2/1 page Native Article
*In addition, production costs
115.500*
1/1 page Native Article
*In addition, production costs
60.700*
Ad formats

formater

Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

75 %
are very/quite interested in nutrition
76 %
are very/quite interested in health.
40 %
are very/quite interested in skin care
54 %
are considering spending money on sportswear within the next year.