idényt is Denmark's leading home and garden magazine, both in terms of print circulation and readership.
We provide home-owners with the key to the good life – in everything that relates to house and garden. Our astute journalists and experts bring readers everything they need in dealing with the day-to-day issues of owning a home. The magazine delivers news, inspirational content, good advice, practical ideas and information, giving you just the right mix of facts and interesting offers from leading brands.
With idényt at your side, owning a house and garden is simple – all year-round.
Anna-Lise Aaen, Editor-in-chief
The general picture is a mix of the population spread across typical demographic lines.
Our mission is to be the preferred adviser for the day-to-day issues of owning a home. This means we as journalists concentrate on bringing our readers information, tips and inspiration for life as a home-owner – for every eventuality from emergency to simple enjoyment.
An article such as 'Right now in the garden' can be read by over a million people, for example. Strong editorial content ensures that your ad will be seen – and, not least, read!
• 'idényt is like a visit from a good friend', says one reader of the regular arrival of idenyt in the post. We are unique – and proud of it.
Documentation of impact
We have tested advertising effects over more than 25 years and have a unique insight into the elements that provide a response. Recently, we have documented advertising impact in a way that clearly shows the effects of both printed and online advertising. We use this tool to design the best campaign for you – one in which you can expect optimal customer response.
This will also reach “No circular” target group people.
idényt is a magazine that is bound by and lives up to the same journalistic requirements as national papers. This is why idenyt is read by some 400,000 home-owners in our distribution network who have otherwise opted for the “No circulars” (”Reklamer nej tak”) scheme.
Through idényt’s panel of ‘home experts’ (33,000 members) regular sector reports on the most relevant house and home issues are generated. The reports highlight things such as awareness and intention to buy for various brands within a category. Contact us for the report on your sector.