Nearly one in ten Danes read Illustreret Videnskab (Science Illustrated)
More than 500,000 Danes read about new technology, cutting-edge research and the inventions of tomorrow in Illustreret Videnskab.
Illustreret Videnskab is by far Denmark’s most widely read specialist magazine. This is because we satisfy an instinct as old as man himself: curiosity. In each issue, the reader is guaranteed aha moments, suspense and surprising news. In short: The possibility of learning about the world around them.
Sebastian Relster, Editor in Chief
Target audience
Curious and inquisitive Danes aged 25-59 who are interested in new technology.
In short
• A journey of discovery in the latest breakthroughs in the world of science.
• Curious and uncompromising in the pursuit of making it unbelievably easy for everyone to understand.
• Works actively with the latest communication technology: apps, iPad version and use of AR solutions (Augmented Reality) in articles.
• Curious and uncompromising in the pursuit of making it unbelievably easy for everyone to understand.
• Works actively with the latest communication technology: apps, iPad version and use of AR solutions (Augmented Reality) in articles.
Brand Manager
Facts
Sources: TNS Gallup 1. half year 2019
383000
Readership
Illvid.dk
Online prices and formats go to digital
Illustreret Videnskab – Publishing plan 2020
| No. | Published | Week | Deadline | Theme |
|---|---|---|---|---|
| 2 | 09.01.20 | 2 | 04.12.19 | Mission to the sun – Climate change ticking time bombs – Depression |
| 3 | 30.01.20 | 5 | 18.12.19 | Contacting extra-terrestrials – Atlas of cells – A shortage of sand |
| 4 | 13.02.20 | 7 | 14.01.20 | Sex Guide – Water shortage – Journey to Titan |
| 5 | 04.03.20 | 10 | 04.02.20 | The moon race – Guide to genes – Nano robots |
| 6 | 26.03.20 | 13 | 21.02.20 | Death – James Bond – Journey to the stars |
| 7 | 16.04.20 | 16 | 11.03.20 | Illness detectives – Scheduled flights to Mars – Electromagnetism over 200 years |
| 8 | 30.04.20 | 18 | 27.03.20 | Life in space – The living skeleton – The New Ice Age |
| 9 | 19.05.20 | 21 | 17.04.20 | Money – Old genes – Hunting comets |
| 10 | 11.06.20 | 24 | 04.05.20 | |
| 11 | 25.06.20 | 26 | 20.05.20 | |
| 12 | 16.07.20 | 29 | 16.06.20 | |
| 13 | 06.08.20 | 32 | 03.07.20 | |
| 14 | 20.08.20 | 34 | 21.07.20 | |
| 15 | 10.09.20 | 37 | 11.08.20 | |
| 16 | 01.10.20 | 40 | 31.08.20 | |
| 17 | 22.10.20 | 43 | 18.09.20 | |
| 18 | 05.11.20 | 45 | 06.10.20 | |
| 19 | 26.11.20 | 48 | 27.10.20 | |
| 1 | 17.12.20 | 51 | 13.11.20 |
Illustreret Videnskab - Ad prices 2020
| Format | Price, DK kr. |
|---|---|
| 2/1 page | 103.200 |
| 1/1 page | 54.300 |
| 1/2 page | 35.300 |
| Back Cover | 68.000 |
| Inner Back Cover | 62.400 |
| Page 2-3 | 135.800 |
| Page 4-5 | 130.300 |
| Zone 1 – 2/1 page | 125.000 |
| Zone 1 – 1/1 page | 65.300 |
| 2/1 page + Cover flap | 260.800 |
| 1/1 page + half page flap | 100.500 |
| 1/1 page Native Article *In addition, production costs | 67.900* |
Ad formats
Spread 430×290
Fullpage 215×290
Halfpage 215×142
Halfpage 105×290
The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk
15.298 Dk kr.
is the sum spent by Illustreret Videnskab’s readers on holidays in the last 12 months.
202.000
are considering spending money on TV, DVD and video equipment within the next 12 months.
109.000
are considering buying a car.
52.000
are considering buying a digital SLR.