Nearly one in ten Danes read Illustreret Videnskab (Science Illustrated)

More than 500,000 Danes read about new technology, cutting-edge research and the inventions of tomorrow in Illustreret Videnskab.

Illustreret Videnskab is by far Denmark’s most widely read specialist magazine. This is because we satisfy an instinct as old as man himself: curiosity. In each issue, the reader is guaranteed aha moments, suspense and surprising news. In short: The possibility of learning about the world around them.

Sebastian Relster, Editor in Chief

Target audience
Curious and inquisitive Danes aged 25-59 who are interested in new technology.

In short
• A journey of discovery in the latest breakthroughs in the world of science.
• Curious and uncompromising in the pursuit of making it unbelievably easy for everyone to understand.
• Works actively with the latest communication technology: apps, iPad version and use of AR solutions (Augmented Reality) in articles.

Brand­ Manager

Nicoline Engstrøm Winther
Nicoline Engstrøm Winther
Teamleder
+45 6037 0809 nicolineew@benjamin.dk

Facts

Sources: TNS Gallup 2. half year 2016
465000
Readership

Gender

Men
60 %
Women
40 %

Age distribution

Aged 12-24
24 %
Aged 25-39
20 %
Aged 40-59
31 %
Aged 60+
24 %

Geography

East of the Great Belt
46 %
West of the Great Belt
54 %
Illvid.dk
Online prices and formats go to digital

Illustreret Videnskab – Publishing plan 2017

No.PublishedWeekDeadline
212.01.17208.12.16
302.02.17503.01.17
423.02.17824.01.17
509.03.171007.02.17
630.03.171328.02.17
720.04.171617.03.17
810.05.171905.04.17
901.06.172228.04.17
1022.06.172518.05.17
1113.07.172813.06.17
1203.08.173104.07.17
1324.08.173425.07.17
1407.09.173608.08.17
1528.09.173929.08.17
1619.10.174219.09.17
1709.11.174510.10.17
1830.11.174831.10.17
121.12.175121.11.17

Illustreret Videnskab - Ad prices 2017

FormatPrice, DK kr.
2/1 page102.000
1/1 page53.700
1/2 page34.900
Back Cover67.200
Inner Back Cover61.700
Page 2-3134.200
Page 4-5128.800
Zone 1 – 2/1 page123.500
Zone 1 – 1/1 page64.500
2/1 page + Cover flap257.700
1/1 page + half page flap99.300
1/1 page advertorial
*In addition, production costs
67.100*
Ad formats

formater

Spread 430×290
Fullpage 215×290
Halfpage 215×142
Halfpage 105×290

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

15.298 Dk kr.
is the sum spent by Illustreret Videnskab’s readers on holidays in the last 12 months.
202.000
are considering spending money on TV, DVD and video equipment within the next 12 months.
109.000
are considering buying a car.
52.000
are considering buying a digital SLR.