Nearly one in ten Danes read Illustreret Videnskab (Science Illustrated)

More than 500,000 Danes read about new technology, cutting-edge research and the inventions of tomorrow in Illustreret Videnskab.

Illustreret Videnskab is by far Denmark’s most widely read specialist magazine. This is because we satisfy an instinct as old as man himself: curiosity. In each issue, the reader is guaranteed aha moments, suspense and surprising news. In short: The possibility of learning about the world around them.

Sebastian Relster, Editor in Chief

Target audience
Curious and inquisitive Danes aged 25-59 who are interested in new technology.

In short
• A journey of discovery in the latest breakthroughs in the world of science.
• Curious and uncompromising in the pursuit of making it unbelievably easy for everyone to understand.
• Works actively with the latest communication technology: apps, iPad version and use of AR solutions (Augmented Reality) in articles.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand­ Manager

Johan Sava
Johan Sava
FrontMedia
+45 4822 4450 [email protected]

Facts

Sources: TNS Gallup 1. half year 2019
383000
Readership

Gender

Men
59%
Women
41%

Age distribution

Aged 12-24
23%
Aged 25-39
20%
Aged 40-59
31%
Aged 60+
26%

Geography

East of the Great Belt
49%
West of the Great Belt
51%
Illvid.dk
Online prices and formats go to digital

Illustreret Videnskab – Publishing plan 2020

No.PublishedWeekDeadlineTheme
209.01.20204.12.19Mission to the sun – Climate change ticking time bombs – Depression
330.01.20518.12.19Contacting extra-terrestrials – Atlas of cells – A shortage of sand
413.02.20714.01.20Sex Guide – Water shortage – Journey to Titan
504.03.201004.02.20The moon race – Guide to genes – Nano robots
626.03.201321.02.20Death – James Bond – Journey to the stars
716.04.201611.03.20Illness detectives – Scheduled flights to Mars – Electromagnetism over 200 years
830.04.201827.03.20Life in space – The living skeleton – The New Ice Age
919.05.202117.04.20Money – Old genes – Hunting comets
1011.06.202404.05.20
1125.06.202620.05.20
1216.07.202916.06.20
1306.08.203203.07.20
1420.08.203421.07.20
1510.09.203711.08.20
1601.10.204031.08.20
1722.10.204318.09.20
1805.11.204506.10.20
1926.11.204827.10.20
117.12.205113.11.20

Illustreret Videnskab - Ad prices 2020

FormatPrice, DK kr.
2/1 page103.200
1/1 page54.300
1/2 page35.300
Back Cover68.000
Inner Back Cover62.400
Page 2-3135.800
Page 4-5130.300
Zone 1 – 2/1 page125.000
Zone 1 – 1/1 page65.300
2/1 page + Cover flap260.800
1/1 page + half page flap100.500
1/1 page Native Article
*In addition, production costs
67.900*
Ad formats

formater

Spread 430×290
Fullpage 215×290
Halfpage 215×142
Halfpage 105×290

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

15.298 Dk kr.
is the sum spent by Illustreret Videnskab’s readers on holidays in the last 12 months.
202.000
are considering spending money on TV, DVD and video equipment within the next 12 months.
109.000
are considering buying a car.
52.000
are considering buying a digital SLR.