Quality and relevance

Denmark's only magazine for women aged 40+

We are adult, we are honest, we are curious, we are enthusiastic, we are choosy. These are the attributes of Magasinet Liv.
Magasinet Liv is for and about us, the over-40s. We understand because we’re at the same life stage.

When you have more time for yourself. More money to spend on yourself. And the desire to enjoy what is good and share what is difficult. To be part of a community that is mature, and getting on for wise!

So in Magasinet Liv you will always find inspiring fashion and beauty for the woman who looks after herself, health issues for women interested in in-depth coverage, meals for women who aren’t afraid of a bit of whipped cream and topics that go deep into our experiences and the solutions we have found.

Lea Østergaard Andersen, Editor in Chief

Target audience
Active women in their 40s and high-earning career women who are interested in fashion, beauty, health and interior decoration.

• Liv Model 2015. Model competition in Liv where we show that women over 40 are beautiful and fabulous. Readers are invited to enter through the magazine. Six winners are picked, who are treated to a day of pampering with a makeover and photo shoot. Opportunity to be a partner throughout the process and to be integrated on the different platforms, as well as to be involved in the makeover day itself.
• Shopping events.
In short
• Denmark's first and biggest magazine for women aged 40+!
• We surprise, inspire and provide insight and food for thought – a celebration of life, experience and opportunities for women aged 40+.
• Personal, touching and thoughtful interviews with exciting women – always aged 40+.
• Models, topics and angles in beauty, fashion, health and lifestyle are 100 percent focused on the mature woman – so that women aged 40+ can recognise themselves on every page of Liv.

Brand­ Manager

Katja Kryger
Katja Kryger
Key Account Manager
+45 2469 8191 [email protected]


Sources: TNS Gallup 1. half year 2018


13 %
87 %

Age distribution

Aged 12-24
10 %
Aged 25-39
14 %
Aged 40-59
50 %
Aged 60+
27 %


East of the Great Belt
46 %
West of the Great Belt
54 %
Online prices and formats go to digital

Liv – Publishing plan 2018


Liv – Ad prices 2018

FormatPrice, DK. kr.
2/1 page75.400
1/1 page45.700
1/2 page27.300
1/4 page12.500
Back Cover 54.900
Inner Back Cover52.500
Page 2-3114.300
Page 4-5109.600
Zone 1 – 2/1 page105.000
Zone 1 – 1/1 page54.900
2/1 side + cover flap219.400
1/1 side + halfpage flap84.500
2/1 page Native Article
*In addition, production costs
1/1 page Native Article
*In addition, production costs
Ad formats


Spread 450×295
Fullpage 225×295
Halfpage 225×145
Halfpage 110×295

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

56 %
love to spend money on themselves.
86 %
are happy to pay extra for quality products.
50 %
are very/quite interested in skin care.
60 %
are very/quite interested in interior design/home interiors.