We explore the world

The world's leading magazine for the adventurous, the inquisitive and the lovers of nature.

National Geographic’s writers and photographers are known to be among the best in the world. Through unique photo reports, readers are invited to places where no man has gone before. Gain insight into researchers’ groundbreaking progress, join us on the frontline to protect elephants and other wildlife from poachers, take the temperature of the world’s volcanoes, hurricanes and glaciers, join archaeologists as they discover the mysteries of the past, and be at the forefront of current development trends and global challenges.

So much more than a magazine. Behind the magazine is the non-profit organisation the National Geographic Society, which for 125 years has supported more than 11,000 science, conservation and exploration projects, bringing new knowledge directly home from the field.

Worldwide, the magazine is published in 40 different languages and has 40 million readers.

Karen Gunn, Editor in Chief

Target audience
Adventurous, socially committed and globally oriented people. Quality-conscious with high consumption. They seek inspiration and tips on new destinations, as well as insight into topical themes and global issues.

In short
• Known for its great photos and excellent reporting.
• Is about people, nature, geography and history.
• A window to the world that stands for high quality, in-depth reports, credibility and green consciousness

Brand­ Manager

Nicoline Engstrøm Winther
Nicoline Engstrøm Winther
Teamleder
+45 6037 0809 nicolineew@benjamin.dk

Facts

Sources: TNS Gallup 2. half year 2016
217000
Readership

Gender

Men
61 %
Women
39 %

Age distribution

Aged 12-24
24 %
Aged 25-39
20 %
Aged 40-59
30 %
Aged 60+
26 %

Geography

East of the Great Belt
49 %
West of the Great Belt
51 %
Natgeo.dk
Online prices and formats go to digital

National Geographic – Publishing plan 2017

No.PublishedWeekDeadline
126.01.17416.12.16
223.02.17813.01.17
323.03.171220.02.17
427.04.171721.03.17
523.05.172120.04.17
622.06.172517.05.17
727.07.173019.06.17
824.08.173407.07.17
921.09.173921.08.17
1019.10.174318.09.17
1116.11.174713.10.17
1207.12.175106.11.17
1328.12.175224.11.17

National Geographic – Ad prices 2017

FormatPrice, DK. kr.
2/1 page73.400
1/1 page38.600
1/2 page25.100
Back Cover48.200
Inner Back Cover44.400
Page 2-396.500
Page 4-592.600
Zone 1 – 2/1 page88.700
Zone 1 – 1/1 page46.300
2/1 page + Cover flap185.200
1/1 page + halfpage flap71.400
Ad formats

NG_format

Spread 350×255
Fullpage 175×255

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

15.348 DKK
is the sum National Geographic readers spent on holidays in the last 12 months.
31 %
are considering spending money on TV, DVD and video equipment within the next 12 months.
24 %
are considering buying a car.
14 %
are considering buying a digital SLR.