The shortcut to a richer life

Penge & Privatøkonomi (money and personal finance) is the reader's guide to the jungle that is personal finance.

We feature everything from top stock tips and attractive car purchases to explanations of pension terms and tests of mortgages – and we do it so everyone can participate. Leave it to other media to write in a complex way about complex things. We use the magazine’s visual force with explanatory info graphics, ordinary people and images from the best photographers to illustrate the points. It is a difficult task, but that’s why we are Denmark’s best within our field.

John Albertsen, Editor in Chief

Target audience
The readers are highly educated, have good jobs (often as managers) and earn significantly more than the average Dane. They try new products before others and often buy luxury products.

In short
• Gives readers good advice on personal finance for a richer life.
• Current articles in housing economics, investment, careers, tax, pensions, banking and insurance.
• Provides readers with knowledge and insight, allowing them to obtain better terms and sharper prices for improved personal finance.
• Visually attractive, exclusive magazine which appeals to the well-informed, discerning reader.

Brand­ Manager

Morten Andersen
Morten Andersen
Sales Manager
+45 7242 5192 [email protected]

Facts

Sources: TNS Gallup (1. half year 2015)
Gemius and FDIM. (October 2015)
114000
Readership
392819
Page views at penge.dk
93352
Users of penge.dk

Gender

Men
68 %
Women
32 %

Age distribution

Aged 12-24
6 %
Aged 25-39
10 %
Aged 40-59
40 %
Aged 60+
44 %

Geography

East of the Great Belt
47 %
West of the Great Belt
53 %
Penge.dk
Online prices and formats go to digital

Penge & Privatøkonomi – Publishing plan 2016

No.PublishedWeekDeadlineTheme
228.01.16422.12.16The best advice on choosing your bank.
325.02.16828.01.16Tax 
423.03.161225.02.16Housing
528.04.161730.03.16Investing
626.05.162126.04.16
730.06.162602.06.16
811.08.163214.07.16
929.09.163901.09.16
1027.10.164329.09.16
1124.11.164727.10.16
122.12.165124.11.16

Penge & Privatøkonomi – Ad prices 2016

FormatPrice, DK. kr.
2/1 page94.200
1/1 page49.800
1/2 page32.200
Back Cover62.000
Inner Back Cover57.200
Page 2-3124.300
Page 4-5119.300
Zone 1 – 2/1 page114.300
Zone 1 – 1/1 page59.700
2/1 page + Cover flap238.700
1/1 page + halfpage flap92.000
1/1 page Native Article
*In addition, production costs
62.100*
Ad formats

formater

Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk

32 %
have a household income of DKK 800,000+
78 %
have invested in stocks, bonds or mutual fund shares.
41 %
are considering the purchase of a new car.
80 %
live in owner-occupied housing.