Target audience
Active men and women aged 30-60+. These are people who are motivated to pursue a fitness regime and also have a reasonable level of disposable income. They focus on healthy living and are interested in news in the worlds of sport, fitness and working out. They are keen to know about training gear for their choice of sport.

In short
• Helps readers to achieve a better level of fitness and get the most from their training sessions.
• Presents new trends and information on working out.
• Inspiration and exercise programmes that make fitness fun and fulfilling.
• The latest information on food and health – and Denmark's most in-depth tests on all new equipment.
• Guides to exciting active and adventure holidays.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand Manager

Mette Rezvani
Mette Rezvani
Client Manager
+45 5374 5509 [email protected]


Sources: TNS Gallup (1. half year 2019)



Age distribution

Aged 12-24
Aged 25-39
Aged 40-59
Aged 60+


East of the Great Belt
West of the Great Belt
Online prices and formats go to digital

Aktiv Træning – Publishing plan 2020

230.01.20520.12.19Running in the cold, Travels with cycle training, Ultra Run hitters, Purchasing guide for home fitness, Guide to nuts, new findings on tiredness
327.02.20928.01.20The running season, Strength and age, new findings on sugar, Bikefit, Sustaining weight loss, Recovery tools
426.03.201325.02.20Sustain your running, Efficient fitness-centre training, Raise your motivation levels, Protein without meat, Cycle computers, Super running shoes
523.04.201719.03.20TOPIC: Spring running. The marathon season, Training apps, Bikepacking gear, Robust sports glasses, Test for the best: Running shoes
628.05.202227.04.20TOPIC: Fit for summer. Strong on the run, Summer running, Cycle training on gravel, Obstacle Course Racing
725.06.202620.05.20Long distance running, Focus on strength, holidays and training, Cycling pains, Pack fitness gear when you go away, Cycle training using a GPS, Grilling and marinades
830.07.203130.06.20Commuter training, Super strong, Solo cycling, Cycling windbreaks, Bluetooth headsets

Aktiv Træning – Ad prices 2020

FormatPrice, DK kr.
2/1 page54.600
1/1 page28.800
1/2 page18.900
Back cover40.400
Inner back cover33.100
Page 2-372.200
Page 4-569.200
Zone 1 – 2/1 page66.400
Zone 1 – 1/1 page34.600
1/1 page Native Article
*In addition, production costs

Ad formats


Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

 The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages in the same PDF file. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at 10 AM on deadline date.


81 %
are happy to pay extra for quality products.
79 %
are very/quite interested in health.
59 %
are considering spending money on sportswear within the next year.
46 %
of readers run.