Target audience
Mainly women aged 25-59, who are interested in homes, interiors and design. They often buy luxury products and are happy to pay more for a known brand.

In cooperation with advertisers, Bolig Magasinet invites its readers to events. Bolig Magasinet’s readers are extremely interested in anything relating to homes, interior design and lifestyle.

Together with Bo Bedre and Costume Living, we hold our major annual Design Awards, at which we pay tribute to the designers and companies that help to make our homes more beautiful.

In short
• We show readers how to realise their dream of a beautiful, surprising and personal home.
• Articles on homes, guides, practical tips, interior design and shopping
• We show readers how to imbue their homes with new life, easily and effortlessly.
• We mix elegant luxury furniture with fabulous budget buys.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand Manager

Hanne Rasmussen
Hanne Rasmussen
Key Account Manager
+45 2788 0903 [email protected]


Sources: TNS Gallup 1. half year 2019



Age distribution

Aged 12-24
Aged 25-39
Aged 40-59
Aged 60+


East of the Great Belt
West of the Great Belt
Online prices and formats go to digital

Bolig Magasinet – Publishing plan 2020

216.01.20316.12.19Bathroom; Bedroom. Storage
313.02.20715.01.20Spring special; Kitchen, Outdoor living. The spring home.
412.03.201112.02.20Outdoor living; The patio: Set the table for spring. Barbecuing. Sofas
Supplement: Spring
507.04.201509.03.20Small and big changes, the interiorstylist’s best ideas, before and after. Colours
606.05.201902.04.20Outdoor living + Outdoor lighting. Furniture
704.06.202330.04.20Summer. Set the table for summer food. Barbecuing, Holiday homes.
Supplement: Summer
802.07.202702.06.20More Summer!, Personal style, Art, Dining table and chairs; Summer colours.
930.07.203101.07.20Bathroom; Bedroom, Children's bedrooms
1027.08.203530.07.20The kitchen. Seasonal trends
1124.09.203926.08.20Autumn; Lamps and lighting, New furniture. Setting the table
1222.10.204323.09.20CHRISTMAS! The big Christmas edition. Gift ideas. Decorate! Christmas baking. Supplement: CHRISTMAS
1326.11.204828.10.20More CHRISTMAS! Decorating for a party; Lighting. Stylist of the year
122.12.205224.11.20The new trends. Lighting. The hallway

Bolig Magasinet – Ad prices 2019

FormatPris, DK kr.
2/1 page64,300
1/1 page37,900
1/2 page22,200
Back cover52,400
Inner back cover43,600
Page 2-394,800
Page 4-591,100
Zone 1 – 2/1 page87,400
Zone 1 – 1/1 page45,600
2/1 page + coverflap182,200
1/1 page + halfpageflap70,200
2/1 page Native Article
*In addition, production costs
1/1 page Native Article
*In addition, production costs
Ad formats


Spread 434×280
Fullpage 217×280
Halfpage 217×137
Halfpage 106×280

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads/spreads must be supplied as two single pages in the same PDF file. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at 10 AM on deadline date.

68 %
are very/quite interested in interior design.
86 %
are happy to pay extra for quality products.
80 %
live in an owner-occupied home/cooperative dwelling.
64 %
keep themselves up-to-date with the latest in home interiors, no matter where
they are.