Target audience
The magazine's core readership is women between the ages of 25 and 45. Modern women who want to see plenty of fashion; but whose interest in fashion (and beauty) is more to do with lifestyle. This incorporates health, career, food, travel, interiors and art – a 360 degree perspective of the modern woman. Readers look for depth and personality – not just in articles about fashion, but also in the form of shopping guides and case studies of cool women.

Events
Together with Costume, it is possible to organise shopping events and beauty evenings.
In short
• Denmark's biggest fashion magazine!
• Fashion features, shopping guides and interviews.
• Masses of tips for copying catwalk trends
• Combines the inspiring with the useful, the exclusive with the budget-friendly.

→ Digital
→ Publishing Plan
→ Ad prices
→ Ad formats

Print / PDF

Brand­ Manager

Lene Rævehøj Lund
Lene Rævehøj Lund
Client Manager
+45 2278 8172 [email protected]

Facts

Sources: TNS Gallup, 1. half year 2019
97000
Readership

Gender

Men
14%
Women
86%

Age distribution

Aged 12-24
21%
Aged 25-39
31%
Aged 40-59
33%
Aged 60+
15%

Geography

East of the Great Belt
62%
West of the Great Belt
38%
Costume.dk
Online prices and formats go to digital

Costume – Publishing plan 2020

IssuePublishedWeekDeadline
209.01.20204.12.19
306.02.20608.01.20
405.03.201005.02.20
502.04.201404.03.20
606.05.201931.03.20
704.06.202330.04.20
802.07.202702.06.20
913.08.203306.07.20
1010.09.203712.08.20
1108.10.204109.09.20
1205.11.204506.10.20
103.12.204904.11.20

Costume – Ad prices 2020

FormatPrice, DK kr.
2/1 page84.600
1/1 page51.300
1/2 page33.000
Back cover61.500
Inner back cover58.900
Page 2-3128.200
Page 4-5123.100
Zone 1 – 2/1 page118.000
Zone 1 – 1/1 page61.500
2/1 page + cover flap246.100
1/1 page + halfpage flap94.800
2/1 page Native Article
*In addition, production costs
105.800*
1/1 page Native Article
*In addition, production costs
64.100*
Ad formats

formater

Spread 446×295
Fullpage 223×295
Halfpage 223×145
Halfpage 109×295

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk 10 AM on deadline date.

.

60 %
Are very/quite interested in skin care.
50 %
Often buy luxury products.
68 %
Love to spend money on theme selves
68 %
Are very/quite interested in fashion clothes.