Target audience
Men aged 30+ with their own homes where they like to engage in DIY. They find inspiration for home improvements in Gør Det Selv and enjoy learning along the way. They are well-placed financially and are happy to invest in the right materials and the right tools.

In short
• The magazine that makes your home worth more!
• Guides and inspires with regards to tasks relating to home improvements.
• All projects have been tested and performed by professionals – but are described in such a way that anyone can do it.
• Readers are frequent visitors to DIY stores and major consumers of materials and tools.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand­ Manager

Marianne Christiansen
Marianne Christiansen
Client Manager
+45 6037 0827
[email protected]

Facts

Sources: TNS Gallup 1. half year 2019
153000
Readership

Gender

Men
66%
Women
34%

Age distribution

Aged 12-24
5%
Aged 25-39
15%
Aged 40-59
41%
Aged 60+
40%

Geography

East of the Great Belt
42%
West of the Great Belt
58%
Goerdetselv.dk
Online prices and formats go to digital

Gør det selv – Publishing plan 2020

No.PublishedWeekDeadlineTheme
223.01.20412.12.19Kitchen
313.02.20710.01.20Wood
428.02.20930.01.20Bathroom
519.03.201218.02.20Workshop
607.04.201506.03.20Patio/lounge
723.04.201723.03.20Repairs
814.05.202014.04.20Fire + the friendly fun of barbecuing
904.06.202329.04.20Hedging and fencing
1025.06.202618.05.20Paving
1109.07.202811.06.20Sheds
1230.07.203130.06.20100 tips (house/garden)
1320.08.203420.07.20Lounge/verandas
1403.09.203606.08.20Metal
1524.09.203926.08.20Garages/carport
1615.10.204214.09.20Windows
1705.11.204502.10.20Under-floor heating
1819.11.204722.10.20Tools
1910.12.205010.11.20Anti-burglary
130.12.205326.11.20Wood

Gør det selv – Ad prices 2020

FormatPrice, DK kr.
2/1 page76,600
1/1 page40,300
1/2 page26,200
Back cover50,300
Inner back cover46,200
Page 2-3100,500
Page 4-596,500
Zone 1 – 2/1 page92,500
Zone 1 – 1/1 page48,300
2/1 page + Cover flap193,000
1/1 page + Half page flap74,000
1/1 page Native Artikel
*In addition, production costs
50,300*
Ad formats

formater

Spread 410×276
Fullpage 205×276
Halfpage 205×136
Halfpage 100×276

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads/spreads must be supplied as two single pages in the same PDF file. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk 10 AM on deadline date.

76 %
live in owner-occupied housing.
52 %
are very/quite interested in the garden.
35 %
are considering spending money on power tools in the next year.
52 %
shop in DIY stores at least once a month.