Target group and mission
Core readers are the group of home-owners who are interested in matters relating to house and garden.
The general picture is a mix of the population spread across typical demographic lines.

Our mission is to be the preferred adviser for the day-to-day issues of owning a home. This means we as journalists concentrate on bringing our readers information, tips and inspiration for life as a home-owner – for every eventuality from emergency to simple enjoyment.

In short
• idényt is Denmark´s foremost and most widely read magazine.
An article such as 'Right now in the garden' can be read by over a million people, for example. Strong editorial content ensures that your ad will be seen – and, not least, read!

• 'idényt is like a visit from a good friend', says one reader of the regular arrival of idenyt in the post. We are unique – and proud of it.

Download idenyt media information 2020
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Age distribution

Aged 12-29
Aged 30-49
Aged 50-69
Aged 70+


East of the Great Belt
West of the Great Belt

This will also reach ”Reklame nej tak” target group people.
idényt is a magazine that is bound by and lives up to the same journalistic requirements as national papers. This is why idenyt is read by some 400,000 home-owners in our distribution network who have otherwise opted for the “No circulars” (”Reklamer nej tak”) scheme.


idényt er et magasin, der lever op til samme journalistiske krav som landsdækkende aviser. Derfor modtages idényt også af de godt 246.000 husejere i vores distributionsområde, som ellers siger ”Reklamer nej tak”.

Sector reports
Through idényt’s panel of ‘home experts’ (33,000 members) regular sector reports on the most relevant house and home issues are generated. The reports highlight things such as awareness and intention to buy for various brands within a category. Contact us for the report on your sector.


Sales director

Gitte Højbjerg Jensen
Gitte Højbjerg Jensen
Sales director
+45 2570 4074
[email protected]

Key Account

Jimmy Rørbæk
Jimmy Rørbæk
Product Manager
+45 4457 4538
[email protected]

Key Account

Michael Nielsen
Michael Nielsen
Key Account Manager
+45 2570 4036
[email protected]

Key Account

Søren Jensen
Søren Jensen
Key Account Manager
+45 2027 0734
[email protected]
Online prices and formats, go to digital
55 %
are very/fairly interested in the garden
40 %
are very/fairly interested in do-it-yourself
33 %
are very/fairly interested in kitchen design and equipment
12 %
are thinking about buying new windows within the next 12 months