Target audience
The active and intellectually curious woman in her 40s or 50s, whose higher income enables an interest in lifestyle and life's opportunities, travel, beauty, health, fashion, food and ideas for shaping her home as well as her ideology.

• Liv Model. Liv's competition to find the simple truth: women over 40 are still beautiful! Readers are invited to enter the competition. After online voting, five women will enjoy the ultimate treat: being spoilt for the day, with a makeover and photo shoot. There is an option to cooperate through the entire process, be integrated on various platforms, and attend the makeover day.
• The shopping event.
• Working on other events ...
In short
• Denmark’s largest, foremost and specifically targeted magazine for 40+ women!
• We will surprise and inspire, share insights and experience, go into detail and provide fulfilment. Applaud life, living and all the opportunities there are for women over 40.
• Personal, considered, thought-provoking, warm and in-depth interviews with women – all past their 40th birthday.
• Themes, approaches and models in the fields of beauty, fashion, health and lifestyle, with a 100% focus on the more mature woman. The woman of 40+ will always find something of interest on every page of Liv. Feel understood, recognise kindred spirits and find relevant content.

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand­ Manager

Hanne Rasmussen
Hanne Rasmussen
Key Account Manager
+45 2788 0903 [email protected]


Sources: TNS Gallup 1. half year 2019



Age distribution

Aged 12-24
Aged 25-39
Aged 40-59
Aged 60+


East of the Great Belt
West of the Great Belt
Online prices and formats go to digital

Magasinet Liv – Publishing plan 2020

209.01.20204.12.19A new column on 40+ sex, topics covering anger, weight loss, winter skin care, winter jumpers, how to gain muscle tone, create a still life, visit Geneva and Liv 2019 models before and after their makeovers
306.02.20508.01.20New: correspondence on 40+ sex, topics covering getting rid of a bad conscience, the men's point of view, adventure in Piedmont, more mental power, using colour in the home, spring trends + general birthday issue, in which we celebrate – including beauty that gets better!
405.03.201005.02.20Back to the 80s, are you still Daddy's girl? The guide to wrinkles and prevention, eat yourself happy, make off for the Dolomites and a new beauty series: Know your 40+ ingredients: Enzymes
502.04.201404.03.20Easter dishes, Easter decorations, keeping your weight in check, it's okay to fail, I feared for my daughter's life, spring airs, ecological skincare, beauty aids with Vitamin A/retinal and a trip to Athens
606.05.201902.04.20The first summer issue of the year – with summer food, the colour pink and sun protection + focus on stress, and how to draw the line
704.06.202330.04.20Summer issue with Fun in Summer supplement – crosswords, tips for good sex, super barbecues, how to reinvigorate your circulation, hyaluronic acid, full eyelashes and holidays in Florence
802.07.202702.06.20Summer holiday issue with beauty guide: Voluminous, well-nourished hair, health guide: How to breathe new life into your skin, ceramides, summer food, summer outfits and summer holiday tips for the south of France
906.08.203208.07.20Focus on pigment changes, nails, late summer clothing, late summer food and taking a break from technology
1010.09.203712.08.20New autumn fragrances, new hair colours, slow cooking and a trip to Dublin
1108.10.204109.09.20Your 40+ beauty phrase book and Nordic winter hygge
1212.11.204614.10.20The big Christmas number! With festive clothing, accessories, make-up for eyes and lips, Christmas cooking and decorations!

Liv – Ad prices 2020

FormatPrice, DK. kr.
2/1 page75.400
1/1 page45.700
1/2 page27.300
1/4 page12.500
Back Cover 54.900
Inner Back Cover52.500
Page 2-3114.300
Page 4-5109.600
Zone 1 – 2/1 page105.000
Zone 1 – 1/1 page54.900
2/1 side + cover flap219.400
1/1 side + halfpage flap84.500
2/1 page Native Article
*In addition, production costs
1/1 page Native Article
*In addition, production costs
Ad formats


Spread 450×295
Fullpage 225×295
Halfpage 225×145
Halfpage 110×295

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads must be delivered as two single pages in the same PDF file. The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at 10 AM on deadline date.

56 %
love to spend money on themselves.
86 %
are happy to pay extra for quality products.
50 %
are very/quite interested in skin care.
60 %
are very/quite interested in interior design/home interiors.