Target audience
Adventurous, socially committed and globally oriented people. Quality-conscious with high consumption. They seek inspiration and tips on new destinations, as well as insight into topical themes and global issues.

In short
• Known for its great photos and excellent reporting.
• Is about people, nature, geography and history.
• A window to the world that stands for high quality, in-depth reports, credibility and green consciousness

→ Digital
→ Publishing plan
→ Ad prices
→ Ad formats

Print / PDF

Brand­ Manager

Lene Rævehøj Lund
Lene Rævehøj Lund
Client Manager
+45 2278 8172
[email protected]

Facts

Sources: TNS Gallup 1. half year 2019
180000
Readership

Gender

Men
56%
Women
44%

Age distribution

Aged 12-24
20%
Aged 25-39
20%
Aged 40-59
31%
Aged 60+
29%

Geography

East of the Great Belt
54%
West of the Great Belt
46%
Natgeo.dk
Online prices and formats go to digital

National Geographic – Publishing plan 2020

No.PublishedWeekDeadline 
116.01.20309.12.19
213.02.20715.01.20
312.03.201112.02.20
402.04.201402.03.20Fully booked
523.04.201724.03.20
619.05.202122.04.20
711.06.202406.05.20
809.07.202808.06.20Fully booked
930.07.203101.07.20
1027.08.203529.07.20
1117.09.203819.08.20
1215.10.204217.09.20
1305.11.204507.10.20
1403.12.204904.11.20
1522.12.205224.11.20

National Geographic – Ad prices 2020

FormatPrice, DK. kr.
2/1 page74.300
1/1 page39.100
Back Cover48.800
Inner Back Cover44.900
Page 2-397.700
Page 4-593.700
Zone 1 – 2/1 page89.800
Zone 1 – 1/1 page46.900
2/1 page + Cover flap187.400
1/1 page + halfpage flap72.300
Ad formats

NG_format

Spread 350×255
Fullpage 175×255

The formats are net formats. Remember crop marks and 5 mm bleed. Double-page ads/spreads must be supplied as two single pages in the same PDF file.  The image is shifted 2.5 mm on each side of the spine. Text, logo, etc., must be located at least 9 mm from the edge. The ad should be uploaded at annonceupload.dk 10 AM on deadline date.

15.348 DKK
is the sum National Geographic readers spent on holidays in the last 12 months.
31 %
are considering spending money on TV, DVD and video equipment within the next 12 months.
24 %
are considering buying a car.
14 %
are considering buying a digital SLR.